“MORE JAPANESE THAN JAPANESE”: SUBJECTIVATION IN THE AGE OF BRAND NATIONALISM AND THE INTERNET by REBECCA LYNN CARLSON B.A., SAN FRANCISION STATE UNIVERSITY, 1996 MFA, TEMPLE UNIVERSITY, 2003 MA, TEMPLE UNIVERSITY, 2006 Submitted to the Graduate Faculty of THE DIETRICH SCHOOL OF ARTS & SCIENCES in partial fulfillment of the requirements for the degree of Doctor of Philosophy University of Pittsburgh 2018