Journal of Scientific Research and Development ͵ ȋͷȌ: ͳʹͷ‐ͳ͵Ͷ, ʹͲͳ
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A conceptual framework on prioritization factors towards biotechnology inventions
commercialization: Malaysia biotechnology industry
Nur (idayat Nordin
ͳ,
*, Mohd Nazri Mohd Noor
ʹ
, Azizan Abdullah
͵
, Asmah Awal
ͳ
1
Faculty of Plantation and Agrotechnology, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
2
Faculty of Business, Multimedia University, Malacca, Malaysia
3
Faculty of Business, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
Abstract: Commercialization is an essential strategy for a firm to keep up with the new updated technological
change. One of the options for them is to acquire new inventions from external sources such as university. Based on
Resource‐Based View ȋRBVȌ of firm theory, this study proposed the factors that potentially contributed to the
success of university‐generated inventions commercialization by the potential recipient firm. The RBV theory will
be used as a ground theory in identifying those factors. According to RBV, resources can be classified into four
domains, organizational resources, technological resources, financial resources, and human resources. Therefore,
this paper aims to study the effects of those resources as critical factors that enhancing the success of
commercialization academically inventions and to propose a model in order to highlight these critical resources.
The effect and strength relationship of various critical factors on the commercialization will be studied by on the
biotechnology industries in Malaysia. By reading this paper, readers will be able to obtain clearer picture about
conducting future research in order to understand the critical success for commercialization of biotechnological
inventions in Malaysia.
Key words: Resource‐based view ȋRBVȌ; Conceptual framework; Technology commercialization and technology
transfer
1. Introduction
*Commercialization is a process of moving and
transfer a technology or innovative inventions from
laboratory to market acceptance and use. A number
of definitions have been introduced to define
commercialization. Generally, commercialization can
be defined as the process of transferring and
converting knowledge into marketable product
ȋ(assan ʹͲͳʹ; Rosa and Rose ʹͲͲ; Allen Consulting
Group; ʹͲͲͶȌ. Technology commercialization will
start with the detection of potential or opportunities.
Then, the technology will be acquired by interested
firm. Later, the process will continue with the
application of additional idea and creativity to
generate new innovative competitive product. The
final stage will be the production of marketable
product. (ence, based from firm perspectives new
commercialization definition can be derived.
Commercialization is a process of acquiring new
inventions or technology from university, and
converting into marketable product and use. For a
company or a firm, the commercialization is one of
the options for them to remain competitive in their
business ȋChen et al., ʹͲͳͳȌ and is a must for firm
survival and advancement ȋ(ung and Tang, ʹͲͲͺȌ.
The access to the latest inventions is important for
the growth of the firm. Thus, in order to keep up
*
Corresponding Author.
with the market, it is essential to have a constant
inventions and technology update as ongoing basis.
With new broad inventions, it is crucial for them to
has a specific running strategy in selecting successful
inventions. According to Cooper and Edgett ȋʹͲͲͳȌ,
the ability to select inventions with high successful
rate is a basic to the business success.
Correspondingly, these inventions will undergo
product development during the whole process of
commercialization and how firm to operationalize
the strategy will manifest the business strategy.
Ample evidence shows that continuous research
and development on latest invention is crucial for
product to penetrate market at the right time. )t is
clear that firm see the importance to become
knowledgeable about potential inventions. Most
important, perhaps, is that industry has recognized
to certain extent criterion on what they expect for
particular inventions, and only choose to engage
with it if inventions are highly competitive
advantage and in‐line with their business. Thus,
important technical questions arose: What is the
viewpoint in which decisively affects the selection of
the invention? What is firm Dzwish listdz or related
criterion they look when assessing and selecting new
inventions? Both questions have to be answered in
order to gains attention from firm and industry and
thus increase chance to get commercialized. Only
little information that may explain why some firm