31 Hindu University of Indonesia, Denpasar - Bali, 2018 Proceeding Book - International Seminar Bali Hinduism, Tradition and Interreligious Studies ISBN: 978-602-52255-0-5 DELIVERING HINDUISM POSITIVE VALUE THROUGH STORYBOOK/LITERACY “DUNIA SEKAR” SERIES I Made Marthana Yusa, Made Suardhini Imajilogi Komunikasi Kreatif <made.marthana@gmail.com; hi@imajilogi.com> Kreasi Kawan Baik <madesuardhini@gmail.com> ABSTRACT The world of Hindu children in Indonesia growing rapidly. Discussions, talks or story book about Hindu values that a child should have are relatively limited, both in terms of quantity and quality, while religious education at schools is considered less practical for children. A story book “Dunia Sekar” was therefore introduced to ill the gap in Hindu religious education for children. “Dunia Sekar” serves several purposes, i.e (1) Delivering Hindu values more pleasantly; (2) providing alternative of a ‘role model’ for children through the main characters in the story; (3) Supporting the parents in conveying the Hindu values to children easily. The story book “Dunia Sekar”, built as a Hindu Indonesia brand, also aims to provide social impacts to the Hindu community through the “Aksi Dunia Sekar”, a social act program which includes “love to read” programs and story telling activities for Hindu children. In marketing its book, the book selling approach that is adopted is “Beli 1 Sumbang 1” (Buy 1, Get 1) . “Beli 1 Sumbang 1” scheme will help children who are less fortunate to also get the book as the buyers practically paid for 2 books, i.e 1 book for themselves and 1 book for donation. Such donated book will be distributed accross Indonesia, either through “Aksi Dunia Sekar” (Dunia Sekar Social Act) or through the help of other Hindu institutions. As of now, there are 3 books within Dunia Sekar series that have been launched, i.e Tat Twam Asi, Guru Rupaka, and Tri Hita Karana. The fourth edition and Dunia Sekar animation are currently still in the production process. Meanwhile, “Dunia Sekar Social Act” have also been conducted in several locations in Java and Bali and has received positive responses. This has helped the sustainability of Dunia Sekar production. Keywords : Hinduism Literacy, Storybook, Dunia Sekar INTRODUCTION Being minority in a country with total 237.641.326 population, Hindu people (only 1.7% to total Indonesian population)[1] faced lots of challenges, particularly in regard to raising a ‘good’ Hindu kid. This is particularly true for those living outside Bali i.e Jakarta in particular, as it is very dificult to ind good Hindu school (or Hindu teachers) and good Hindu children book that can support parent in teaching Hindu values to their kids. Little attention have been paid to Hindu children, while we all know that Hindu children are the future generation of Hindu. Instilling them with good Hindu values will ensure better Hindu society in the future. Meanwhile, communication through social medias have been intensifying, which open windows for distributing Hindu values in a more eficient way. Yet, interest to utilize this channel for the beneit of Hindu children is also very limited [2]. With intention to address the above problem and with the help of social media, authors