See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/242556754 Consumer Generated Content - Trends and Implications for Branding Article in e-Review of Tourism Research · January 2006 CITATIONS 99 READS 823 1 author: Some of the authors of this publication are also working on these related projects: Sensing Tourist Travel View project Social Media View project Ulrike Gretzel University of Southern California 225 PUBLICATIONS 6,384 CITATIONS SEE PROFILE All content following this page was uploaded by Ulrike Gretzel on 11 July 2014. The user has requested enhancement of the downloaded file.