ECONSPEAK Volume 1, Issue 3 (September, 2011) ISSN 2231-4571 Sri Krishna International Research & Educational Consortium http://www.skirec.com - 210 - The Journal of Sri Krishna Research & Educational Consortium ECONSPEAK: A Journal of Advances in Management, IT and Social Sciences Internationally Indexed & Listed Referred e-Journal A SOCIOLINGUISTIC STUDY OF THE REALIZATION OF ADDRESS FORMS IN URDU LANGUAGE 1 Muhammad Fayyaz Aslam, 1 Naeem Abbas, 2 Khurram Shahzad, 3 Nassar Iqbal 1 Government College of Commerce Sargodha, Pakistan 2 Hamdard University, Karachi, Pakistan 3 University of Gujrat, Narowal, Pakistan ABSTRACT This study aims at knowing the address forms of Urdu language in Pakistan under different settings. Additionally, this study tries to find out the gender based difference in the use of address forms of Urdu language in Pakistan. To conduct this study the researcher used different techniques to collect the data. For the collection of data the researcher analyzed the Urdu corpus moreover he conducted the interviews for collecting empirical data. In the light of the findings of the study the researcher classified the address forms of Urdu language into ten categories: Personal Pronouns, Personal Names, Endearment forms/forms of Intimacy, Kinship forms, Teknonyms, Zero forms, Religious Oriented forms, Caste Names, Professional forms, and forms of Formality. The calculations showed that there was a difference between male and female in use of address forms. There is an element of politeness and softness in use of address forms in females than males moreover they use sophisticated and ethical address forms even in informal setting whereas males do not care about their images and sometimes use abusive words as address forms especially in informal settings. This study can give motivation for future studies particularly in Pakistan and can help researcher for further research. Future studies can be conducted on different categories provided by this study.