Journal of Engineering Science and Technology Special Issue on ICCSIT 2018, July (2018) 132 - 143 © School of Engineering, Taylor’s University 132 THE IMPACT OF WEB 2.0 ON SUSTAINABLE TOURISM ARWA AHMED GHARAMA 1 , BABAK BASHARI RAD 1,* , MOHAMMAD AHMADI 2 , MOHAMAD FIRDAUS CHE ABDUL RANI 1 , MERVAT BAMIAH 3 1 Faculty of Computing, Technology and Engineering, Asia Pacific University of Technology and Innovation, Technology Park Malaysia, 57000 Kuala Lumpur, Malaysia 2 School of Computing, Engineering and Mathematics, Western Sydney University, Parramatta NSW – 2150, Australia 3 College of Computer and Information Sciences, Prince Sultan University, Riyadh 11586, Saudi Arabia *Corresponding Author: babak@iraseat.com Abstract The emergence of Web 2.0 has enabled enormous revenues from online products and services provided to users via the internet. Web 2.0 facilitates users with a wide array of websites and applications that enable them to buy, sell, pay, browse, post, share, among other online activities. This study focusses on investigating the impact of web 2.0 on sustainable tourism, and customer decision making. Tourism attracts people who enjoy traveling around the world for exploring, education, adventure, and pleasure purposes. Sustainable tourism involves tourists visiting with respect to culture environment and people of the destination country, which will create a positive impact on the environment, economy, and society of foreign countries. This explanatory study has deployed the deductive approach for testing the research hypothesis. The research findings depict that Web 2.0 has a significant positive impact on sustainable tourism and customer decision making. Keywords: Regression analysis, Social networking, Sustainable tourism, Web 2.0.