821 © Springer International Publishing AG 2018 C.M. Botero et al. (eds.), Beach Management Tools - Concepts, Methodologies and Case Studies, Coastal Research Library 24, https://doi.org/10.1007/978-3-319-58304-4_41 Chapter 41 Beach Sand Quality and Its Associated Health Effects of Port Dickson Beaches (Malaysia): An Analysis of Beach Management Framework Sarva Mangala Praveena, Siti Shaiqa Shamira, and Ahmad Zaharin Aris Abstract This present study investigates Escherichia coli (E.coli) contamination to indicate beach sand quality along Port Dickson coastal area and perceived health risk symptoms among beachgoers. Strength, Weakness, Opportunities and Threats (SWOT) analyses was used to understand the beach management framework in Port Dickson coastline. E. coli colonies in beach sand ranged from 60 cfu/100 g to 4113 cfu/100 g, the highest was found at Tanjung Gemuk and the lowest at Tanjung Tuan. This variation was due to location of the former at the sewage outlet of nearby hotels and dilution factor. Strength, Weakness, Opportunities and Threats (SWOT) analysis output has highlighted the best match between environmental trends (opportunities and threats) and internal capabilities (strengths and weakness) which can be applied to beach management in Port Dickson coastline. Thus, identiication and prioritization of future multidisciplinary studies is vital to ill in the knowledge gap and address sustainable performance towards beach management in Port Dickson coastline. Keywords Beach sand • Escherichia coli • Health risks • SWOT • Beach management S.M. Praveena (*) • S.S. Shamira Department of Environmental and Occupational Health, Faculty of Medicine and Health Sciences, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor Darul Ehsan, Malaysia e-mail: smpraveena@gmail.com A.Z. Aris Department of Environmental Sciences, Faculty of Environmental Studies, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor, Malaysia