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A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories.
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CRITICISMS AND CONTRIBUTIONS OF GHANA’S MOBILE MONEY
MARKET
Dr. Bright Nyamekye
Lecturer, All Nations University
Koforidua-Ghana, West Africa
Dr. Adil Abdul salam Ashhoob Abdul salam
Assistant Professor, Sebha University Sabha, Libya
ABSTRACT
In Ghana, the mobile money transfer system allows people to send money for market
transactions using Short Message Service (SMS). It is easy, fast andneeds no bank account. The
service started in Kenya as MPESA introduced by Safaricom and has since been effectedin other
parts of the world especially in developing countries. This study, therefore, investigates the
contributions and criticisms of mobile money Payment System on Ghana’s market transactions.
This study investigates the use of mobile money transfer service for market transactions in
Ghana, its criticisms and market contributions from the customers’ perspective. Both primary
and secondary sources of data were employed for the study with pre-tested questionnaires and
in-depth interviews as the market survey methods.The results of the study showthat mobile money
service in Ghana has indeed contributed to faster and convenient market transactions.
Furthermore, the mobile money usage has also led to deepening of the financial and market
system and thereby promoting a cashless economy.
International Research Journal of Marketing and Economics
ISSN: (2349-0314)
Impact Factor- 5.779, Volume 5, Issue 08, August 2018
Website- www.aarf.asia , Email : editor@aarf.asia , editoraarf@gmail.com