https://doi.org/10.1177/0163443718754653
Media, Culture & Society
1–16
© The Author(s) 2018
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DOI: 10.1177/0163443718754653
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Alternative forms of media,
ICTs, and underprivileged
groups in China
Siyuan Yin
University of Massachusetts Amherst, USA
Abstract
This article discusses uses of alternative forms of media and information communication
technologies (ICTs) by non-governmental organizations (NGOs) and advocacy
organizations for underprivileged and marginalized groups in China, specifically rural-
to-urban migrant workers. Drawing from the conceptual framework of alternative
media and ICTs for social change, I analyze a local NGO’s community newspaper for
migrant workers and an online advocacy media organization targeting female migrant
workers. The two cases present sustainable and organized modes of alternative media
production that enable deliberative spaces for migrant workers’ collective expression.
Analyzing semi-structured interviews with editors and migrant worker-authors, as well
as published articles and reader responses, I examine thematic content and processes
of production and distribution. Migrant workers’ articulations through alternative media
constitute a daily mode of activism and resistance. Demonstrating that communal and
organizational support can mobilize underprivileged groups to participate in alternative
and collective media production for social inclusion and equality, the study considers the
transformative potential of alternative media and ICTs. I argue that such transformative
potential should not be taken for granted. Integrating local conditions into analysis is
crucial to clarifying how, and with what constraints, alternative forms of media and ICTs
may contribute to social change.
Keywords
alternative media, China, ICTs, migrant workers, NGOs, underprivileged groups
Corresponding author:
Siyuan Yin, Department of Communication, University of Massachusetts Amherst, N308 Integrative
Learning Center, 650 N. Pleasant St., Amherst, MA 01003, USA.
Email: yinsiyuan117@gmail.com
754653MCS 0 0 10.1177/0163443718754653Media, Culture & SocietyYin
research-article 2018
Original Article