Pacific Affairs: Volume 83, No. 3 – September 2010 610 After reading Going Global, the reader may be confronted with many questions, such as “Do companies sustain a competitive edge even though they hold such a limited sense of diversity management and practices?” “How do the executives at the headquarters of a transnational company expect management in subsidiaries to deal with diversity issues?” “How does the management of a subsidiary actually operate personel management practices, such as evaluation systems, leadership development programs and talent management strategies in general?” “Are there any cases of trans- national companies that provide more efficient and effective management practices in terms of diversities of gender and national culture than the case of Transco?” More studies on foreign subsidiaries like Going Global will be needed for deeper understandings on contemporary gender and cultural relations in Japanese organizations. This study may be most useful for both Japanese and American managers in transnational corporations for the improvement of their management practices, as well as many researchers on gender, culture and management. University of Tokyo, Tokyo, Japan KUNIKO ISHIGURO JAPANESE TOURISM AND TRAVEL CULTURE. Edited by Sylvie Guichard-Anguis and Okpyo Moon. London and New York: Routledge, 2009. xv, 221 pp. (Tables, figures.) US$160.00, cloth. ISBN 978-0-415-47001-8. Tourism and travel involving contacts between cultures or subcultures clearly fits into contemporary anthropological concerns. During the last several decades, studies of host and guest have become polarized and the concerns of local socio-cultural development as well as an understanding of tourists’ motivation provide distinctive perspectives in the studies of tourism. However, with a strong focus on Japanese tourists in domestic tourism, this volume demonstrates a breakthrough in the investigation of Japanese both as host and as guest in different kinds of contexts. This edited volume is well organized as it provides the theoretical approaches in the first three chapters, focusing on some local concepts related to tourism and travel, together with two chapters reviewing common concepts in tourism in the Japanese context, and finally the Japanese mode of tourism in various countries. It provides a comprehensive analysis, highlighting the social change of the last several decades through the way in which Japanese pursue their lifestyles. Again, it is important and significant in showing not only how tourism and travel culture have gradually become part of modern people’s lifestyle, as stated by Dean MacCannell more than thirty years ago, but also how the cultural understanding created through its relevant representations and images during this period, with Japan as a central