Mobile Media & Communication
1–19
© The Author(s) 2015
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DOI: 10.1177/2050157914557692
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News use of mobile media:
A contingency model
Esther Thorson
University of Missouri, USA
Heather Shoenberger
University of Oregon, USA
Tatsiana Karaliova
University of Missouri, USA
Eunjin (Anna) Kim
University of Missouri, USA
Roger Fidler
Reynolds Journalism Institute, University of Missouri, USA
Abstract
A mobile contingency model is introduced and used to guide hypotheses about how the
strength of people’s habits for using an incumbent medium (here, print newspapers),
their degree of adoption of a newer medium (mobile devices), and their attitudes about
the importance of professional news sources, influence their use of mobile devices
for communication functions including entertainment, interpersonal communication,
following news, financial transactions, and e-commerce. Secondary analysis of a 2012
U.S. national phone survey is employed. Older respondents use mobile devices less for
all functions, including following news, tend to be loyal print subscribers, and highly agree
that it is important for news to be produced by professional news sources. However,
when the effect of age is controlled, higher levels of education, and to a lesser extent,
income, still significantly predict agreement about the importance of professional news
sources. The results demonstrate the crucial impact of news attitudes, and are largely
supportive of the mobile contingency model. The most important practical implication
Corresponding author:
Esther Thorson, School of Journalism, University of Missouri, 179B Gannett Hall, Columbia, MO 65211-
1200, USA.
Email: thorsone@missouri.edu
557692MMC 0 0 10.1177/2050157914557692Mobile Media & CommunicationMobile Media & CommunicationThorson
research-article 2014
Special Section: News Consumption in an Age of Mobile Media