Asian Journal of Management. 9(1): January- March, 2018 337 ISSN 0976-495X (Print) 2321-5763 (Online) DOI: 10.5958/2321-5763.2018.00052.5 Vol. 09| Issue-01| January- March 2018 Available online at www.anvpublication.org Asian Journal of Management Home page www.ajmjournal.com RESEARCH ARTICLE Effect of Gender on Media Exposure in Villages – A Case Study of Kalisindh Thermal Power Project Ms. Reeta Karra 1 , Dr. P. N. Mishra 2 , Dr. Pooja Jain 3 1 Assistant Engineer, Service Building, H-I, First Floor, Kalisindh Thermal Power Project, near village Undal, Rajasthan Rajya Vidyut Utpadan Nigam Limited, Jhalawar - 326023 (Raj) India 2 Professor of Management and Head School of Economics, Devi Ahilya Vishwavidhyalay, Takshshila Campus, Khandwa Road, Indore – 452017 (M.P.) India 3 Asst. Professor, International Institute of Professional Studies, Devi Ahilya Vishwavidhyalay, Takshshila Campus, Khandwa Road, Indore – 452017 (M.P.) India *Corresponding Author E-mail: reetakarra@yahoo.com, professor_mishra@yahoo.com, poojaiips@gmail.com ABSTRACT: Media plays a very important role in society by creating awareness in people and protects public interest. In the words of Swami Vivekananda “There is no chance of the welfare of the world unless the condition of women is improved. It is not possible for a bird to fly on one wing”. It is absolutely true. Condition of women can be improved by only women empowerment. Now male and female are being treated at equal level in urban areas. But is it true for rural areas also? The study is an endeavour to find out the reply of this question. This paper presents the findings. A thermal power plant named as Kalisindh Thermal Power Project is constructed near village Undal in State Rajasthan. A survey has been carried out on people living in these villages through a structured questionnaire. Convenience sampling method is used for collection of sample. Frequency, percentage, simple arithmetic mean and ANOVA are the statistical tools used for the analysis. KEYWORDS: ANOVA, Convenience Sampling, Media exposure, Social Life. 1. INTRODUCTION: Media creates awareness in public. Media always keep an eye, if something is going wrong, it protects public interest. Media exposure helps to everyone in being updated from around the world. It also keeps connected everyone from every corner of world. Male or Female both has equal rights for keeping themselves updated and connected.In the words of Swami Vivekananda “There is no chance of the welfare of the world unless the condition of women is improved. It is not possible for a bird to fly on one wing”. Received on 15.12.2017 Modified on 05.01.2018 Accepted on 21.01.2018 ©A&V Publications All right reserved Asian Journal of Management. 2018; 9(1):337-341. DOI: 10.5958/2321-5763.2018.00052.5 In present scenario time has changed. Women are also working as equivalent to men. Media communication helps them for getting new knowledge; even they are sitting at their home. People can get news and information of events happening in any area of world. It influences their social life in so many ways. Despite of living at distance people feel closer to each other due to media communication. Kalisindh Thermal Power Plant (KaTPP) is constructed in state Rajasthan. It is located near village Undal approximately 15 km far from District Jhalawar. Effect of gender discrimination on media exposure of villagers living in vicinity of this power plant has been analyzed in this paper. Johnson (2001) quoted a number of