Elements of Brand Salience Abasyn Journal of Social Sciences. Vol.4 No.2 Mohsin Ullah, Muhammad Farooq Jan & Muhammad Faheem Jan 381 ELEMENTS OF BRAND SALIENCE AND ITS IMPACTS ON BUYING BEHAVIOR AND SALES Mr. Mohsin Ullah 1 Muhammad Farooq Jan & Muhammad Faheem Jan 2 Abstract Brand awareness measures the accessibility of brand in memory, and can be measured through brand recall or brand recognition. This study aimed at the recall of the brands in post purchase satiation having focus on effects of advertisement and media which help in the recall of the product. The variables studied were recall and recognition and analyze with logistics regression. It was observed that the place and space of the advertisement play an important role in the recall of the brand besides this the proper categorization and shelving of the product also play a significant role in the recall. Results show that single eye fixation can create indirect priming affects, inhabiting or enhancing the recall of related brands depending on the relative accessibility in memory of the primed and target brands. However the study found no primacy effect, no decay effect, a reverse recency effect and reverse mirror effect [Key words: Brand and branding, Buying behavior, effect of advertisement and media, product recall. Customer satisfaction] Introduction The most powerful ideas are simple, and brands follow these same rules. Creating simple, but powerful differentiation in the minds of company customers, their staff, indeed all of their stakeholders, requires a clear and indisputable vision that is expressed in everything the companies do; from product to service, through environments, to the people they hire and the way they talk about their self. Maintaining such 1 Lecturer, Comsats Attock 2 Research scholars, MS Management Sciences, Hazara University, Pakistan