July 2017 Volume 6 Issue 2 The International Journal for Economics and Business Management ISSN :2250 - 2750 32 SOCIAL WELLBEING OF THE ADOLESCENT CHILDREN OF ALCOHOL ADDICTED PARENTS OF COASTAL AND NON-COASTAL AREAS OF KERALA Silpa Johnson * Norvy Paul ** Abstract Social wellbeing is also closely related to mental health. Social Wellbeing is the basis for social equality, social capital, social trust and it depends on individual’s wellbeing, quality of services received in the community and income, their interpersonal relationships and respect enjoyed. Social actualisation and acceptance are more significant in this regard. Social wellbeing is the extent and individual feels a sense of belonging and social inclusion a supported person in society. Our lifestyles, ways of living, value systems, traditions, culture, and beliefs are all important contributors to social well being along with individual’s learned skills and practices such as communication skills, social skills, problem-solving, negotiation and the capacity to understand the views and feelings of others through our relationships, social interactions, observation of others. Detrimental effects of alcohol use by an individual are widespread and noticeable in all spheres (physical, psychological, social, and economical) of an individual’s life. Further, the collective and long-term effects are felt by all sectors of the society we live in. Since every person is part of society and a family, it impacts society and other family members as well. The poor quality of life and alcoholic dependency of these people of Kerala, mostly male, disturbs family atmosphere and education of the children because most of the evenings in those families have quarrels and disturbance in the family atmosphere. This badly affects the children born and brought up in those families. Social wellbeing of the children of alcoholic dependents is often at question and often challenging. Researcher attempted to study social wellbeing of children of Alcohol addicted parents using descriptive research design and proportionate random sampling irrespective of their gender to collect data. The result shows social wellbeing of the adolescent children of alcohol addicted parents based on their geographical area- costal and non- costal- and gender- male and female- which is distributed equally is found with moderate level. Children of such parents experience poor social support, social acceptance and social integration. Intervention by social workers, social scientists and social engineers and psychologist in community services that promote social wellbeing of the coastal adolescents, especially community integration and motivation programmes can improve their levels. Community and Family health, especially mental health services are to be initiated and strengthen the existing ones through the involvement of social work colleges who can mobilise the community against alcoholic addiction and create awareness on ill effects of alcohol consumption. *PhD Scholar, Himalayan University, Arunachal Pradesh ** PDF in Social Work, Christ University, Bangalore