Maruti Manesar Violence: What Went Wrong? A Case Study (With Teaching Notes) (Published in a book – ‘Case Studies in Management’. Ed. By Nayak, Agarwal, Wahee, Geetu. Bharti Publications, Delhi. 2014. PP21-32.) Dr Priti Verma Assistant Professor Business Communication School of Business Studies Sharda University Greater Noida Email id : priti.verma@sharda.ac.in OBJECTIVES AND SCOPE The objective of this case study is to help identify the changes and challenges in the business environment and to understand and realise certain areas where change or improvement or strategic handling is required .This can help build up more efficient and professional work environment. Hopefully enough, this study, will enhance management skills and understanding relating to various management issues : Communication, negotiation , H.R.people management ,inter-cultural issues,CSR and ehhical and unethical practices. Through this paper students are supposed to explore business management lessons. What could have been done to escape from this kind of violence or what should be done to avoid its repetition? Where did Maruti fail? Could the present mishap be reversed by effective, proper and timely communication? Was it possible to check communication barriers? Could there be better governance? Is cross cultural issue important in contemporary global environment? What to change to manage better? Is profitability sustainable without people management - happy and satisfied employees?etc. Methodology: For this study the secondary data and information from internet, newspaper, and magazines, have been collected. History: One of the largest selling cars in India, Maruti Suzuki India Limited, previously known as Maruti Udyog Limited is a subsidiary of Suzuki Motor Japan. It was launched in India in 1981 as a joint venture between the Government of India and Suzuki Motors of