A Study of Indigenous Tourism Product Development Case Study: The Baduy, South Banten, West Java Komang Trisna Pratiwi Arcana, M.Rech., Kadek Wiweka Tourism Management Program The International Bali Tourism Institute (STPBI) Denpasar, Bali trisnapratiwi.arcana@gmail.com Abstract—This phenomenon occurs in one of the indigenous village of Baduy tribes, where the village is “isolated” from modern development of urban areas. The data have been collected are then combined using two approaches both quantitative and qualitative or known as a “multi-method”. Data obtained through questionnaires was presented by the chart (in the form of quantitative), and described into a sentence. This study found that the Baduy village has a variety of potential that can be packaged as a tourism product, such as: have the cultural and natural attractions that still maintained its authenticity, a location away from the frenetic urban communities began receiving tourism activities. Surveys in this study also found that, variables such as cultural tourism products, local communities and nature is considered very important and can attract urban travelers. This is evidenced by the results of the questionnaire, where tourists visiting Baduy village, dominated by teenagers who mostly still a student and travel in groups. While the motivation of their visit was mostly to leisure in a way out of the urban routine. The effects of tourism activities on the socio-cultural environment, the economy and the environment have not seen significantly. Advice and feedback to the Baduy Tourism Village are to strengthen the rules and regulations village environment so as to anticipate the changes that can occur if the pressure changes constantly occur tourism at the Tourism Village Baduy. Keywords— Indigenous Tourism; Product; Development; Baduy, Banten, West Jawa I. INTRODUCTION Tourism as an industry, which is growing in the modern era, has served on various aspects of community life. Socio-cultural character of urban communities exert pressure for the urban community, impacts the growing demand for tourist activities. This phenomenon responded by regions by developing their resource potential as a tourist destination that offers a variety of attractions that characterizes and is considered as “unique”. Tourism activities as part of the behavior or habits of urban people would be worrisome if developed in areas classified as “original” or undeveloped. Tourism is believed to influence both positive and vice versa. This phenomenon occurs in one of the indigenous village of Baduy tribes, where the village is “isolated” from modern development of urban areas. This study dissected the phenomenon of the tourism activities development in the village, identified the characteristics and motivations of tourists who visit, assessed the effect resulting from the interaction between tourists and the local community, both from the point of view of socio-cultural, economic, and environmental. II. LITERATURE REVIEW A. Indigenous Tourism Product Travel destination is an important element in the tourism system. According Leiper (1990), the destination is a place or a location that provides a wide range of complex tourism activities to meet the needs and desires of a person or group of people for enjoying leisure time. As a provider of components (tourism supply) in the tourism industry, travel destinations consisted of a combination tourist product consisting of attraction, accessibility, amenities, and ancillary service (Cooper, et.al., 1993:81). But in its development, some scholars began to develop components that make up the tourism product formerly known as 4A is currently become 6A (Buhalis, 2000: 98), the attributes of tourist destinations are Attraction, Accessibility, Aminities, Available Package, Activities, Ancillary Service. Further, as awareness of various industries to the issue of sustainability, including tourism, society has become an important actor on the sustainability of a destination or tourism product. So community involvement (CI) has become an important part of the development of the tourism product (Madiun, 2012: 3). This concept has long been introduced by many countries as a strategy for development in original rural areas that have the characteristics of the traditional agrarian industry. CBT is also one kind of sustainable tourism that is concerned with the welfare of local communities (Gabito, 2013; Okazaki, 2008) with a focus on the participation of local communities actively in tourism activities and share the benefits of this activity (Guzmán et al., 2011; Suriya, 2010). Johnson (2010) added, specifically the concept aims to improve economic, social and cultural rights of local communities. Based on the above, this study used a variable 6A and CI in describing the existing tourism products in the Tourism Village Baduy. 1st International Conference on Tourism Gastronomy and Tourist Destination (ICTGTD 2016) Copyright © 2017, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Economics, Business and Management Research, volume 28 312