Competor analysis Competor analysis will allow company to track how their business compares with other competors in terms of factors below. Tuindeco Competor 1 Hangzhou Xiaoy Prefabricated House Co., Ltd Competor 2 Liaoning Kingspine Wooden Structure Technology Co., Ltd. Years of establishment 25 years 14 years 9 years Staff 50-100 people 51-100 people 51-100 people Products Garden mber, log cabin Prefabricated House (Container house, prefab house with steel base, expandable house, trailer toilet, light steel villa) Prefabricated Wooden House Market Europe United Kingdom Oceania Domesc Market South America Domesc Market Southeast Asia Eastern Asia Pricing $650 to $97,000/set $3,200 to $15,000/set $300 to $10,000/set Locaon Coevorden, the Netherlands Zhejiang, China Liaoning, China Looking at the table above, it can be seen that Tuindeco has most advantage about being an experienced one on the market but the other two companies are not new comers either. There is a similarity in the number of employees among these companies. Talking about products, Tuindeco specializes in wooden garden products as well as competor 2 while competor 1 produces log cabin made by metal materials. Therefore, it could be a strong benefit for Tuindeco when it comes to customer’s need for wooden products. But sll, metal log cabin could also be a replacement. Beside European and United Kingdom market, Tuindeco aims to expand its business on the Chinese market. Unlike competor 1 and 2, Tuindeco has no experience on Chinese market, which makes the company become a totally new comer on the domesc market. Regarding to pricing, Tuindeco has more flexibility because Tuindeco offers the widest range of price compared to other companies. Therefore, Tuindeco is able to provide customers more opons about its products and this is a strong point. Another weak point for Tuindeco is that its headquater, factories and storages are all in the Netherlands so pricing is likely to be increased and general management as well as logiscs become tougher for the company itself. According to Alibaba, there are more than 3000 suppliers in China that are selling different type of log cabins on the market. Having a closer look, not all of companies offer wooden log cabin