© Associated Asia Research Foundation (AARF) A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories. Page | 1 EMPLOYER BRANDING WITH SOCIAL MEDIA – BIBLIOMETRIC ANALYSIS Dr. Neena Nanda Associate Professor ITM, Business School Mumbai Dr. Gordhan Saini Assistant Professor Tata Institute of Social Sciences Mumbai ABSTRACT The aim of this paper is to examine the prevailing literature associated to the emerging field of employer branding, with a view to adding awareness from the perspective of the increasing research in this area.Especially there is a need to consolidate the literature and study the general trends about successful implementation and application of Employer Branding (EB) in context of SM(Social Media). With the help of Scopus database and visualization tools like tableau, this research presents a systematic literature review of Employer Branding and social media and seeks to fill this gap by conducting a literature review by means of a Bibliometric author co-citation of articles related to employer branding and also determine possible areas for future work to be done. In that respect, this research makes an important contribution for scholars interested in employer branding because it outlines, structures, and identifies the key universities, journals, articles and authors to be taken in consideration when doing future research on employer branding. The Bibliometric analysis reveals that there is much scope for quality research in this area especially in International Research Journal of Management and Commerce ISSN: (2348-9766) Impact Factor- 5.564, Volume 5, Issue 11, November 2018 Website- www.aarf.asia , Email : editor@aarf.asia , editoraarf@gmail.com