Contents Foreword Editorial 1. Role of Government in Delivery of Key Services in Rural Sector 1-11 Ms. Yasmeen Pathan and Dr. Yogesh Joshi 2. A Qualitative Study on Media Consumption Practices in Rural India: 12-15 A Study of Four Villages R.K Renin Singh and Rasananda Panda 3. Consumers' Adoption of Online Shopping: 16-23 A Study of Rural Youth in South Gujarat Dr. M. V. Sidhpuria and Ms. Kruti Bhatt 4. A Study on Mobile Phone Usage habits among Students from 24-29 Rural Areas of Anand District Ms. Komal Mistry and Prof. (Dr.) Darshana Dave 5. A Study On Services Quality Assessment of Rural Vs Urban Area 30-36 Higher Education Institutes of Surat District Mr. Baxis I. Patel and Prof. (Dr.) Vinod B. Patel 6. A Study on Awareness and Perception towards Pradhan Mantry 37-51 Jan Dhan Yojana (PMJDY) in Selected Rural Areas of Navsari District Mr. Ashwin A. Santoki, Mr. Divyesh J. Gandhi and Mr. Milind Parekh 7. Students Engagement Towards Open Educational Resources 52-59 (OER) In Rural Areas of Gujarat State Mr. Tushar Panchal, Mr. Shailendra Pawaskar and Dr. Jayanti Ravi 8. A Study on Perceived Service Quality And Customer Satisfaction 60-68 of Financial Services In Rural Areas of Gujarat Dr. Yagnesh M. Dalvadi and Mr. Ravi G. Darji 9. Analysis of stock performance on schedule commercial banks: 69-78 Using CANSLIM Approach Miss. Rupal C. Rabari and Dr. Ashish C. Mehta 10. Age And Gender As Determinant Factors of Job Satisfaction 79-92 With Special Reference To GPO in Indore City Shubhangi Jore and Shivali Chordia