Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=wfbr20 Journal of Foodservice Business Research ISSN: 1537-8020 (Print) 1537-8039 (Online) Journal homepage: http://www.tandfonline.com/loi/wfbr20 Branding state-level pride: Exploring values and attitudes of local food product consumption Nicholas Edward Johnston, Tun-Min (Catherine) Jai, Kelly Virginia Phelan & Natalia Velikova To cite this article: Nicholas Edward Johnston, Tun-Min (Catherine) Jai, Kelly Virginia Phelan & Natalia Velikova (2018) Branding state-level pride: Exploring values and attitudes of local food product consumption, Journal of Foodservice Business Research, 21:6, 659-681, DOI: 10.1080/15378020.2018.1531740 To link to this article: https://doi.org/10.1080/15378020.2018.1531740 Published online: 02 Nov 2018. Submit your article to this journal Article views: 13 View Crossmark data