European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.6, No.13, 2014 114 Marketing Over Social Media Networks Ghayth Ali Jarad M.Sc Candidate, Department of International Marketing, Peoples Friendship University of Russia Moscow,Russia Email: write2ghayth@gmail.com Abstract Online social media is now the greatest interaction platform all over the world, connecting millions of people. A report in 2010 shows that on a daily basis, about 65 million tweets were recorded which translate to 750 tweets sent in a second. These large volumes of online traffic now present a new opportunity for marketers to reach consumers. To take good advantage of the opportunity, advertisers must make effort to understand customers’ attitude online and place adverts that are exciting and impactful. There are however some challenges with online advertisement. Some companies have made some regrets, so prospective online advertiser must be circumspective with what information is placed online in their official capacity or private capacity for notable stake holders. Keywords: social media, marketing, customers, interaction, companies Introduction Social media is the online web page platform interaction of people in which they share ideas, and exchange information. (Kaplan et al,2010) 1 defined social media as a group of internet-based applications that build on the ideological and technological foundations of web 2.0, which allow the creation and exchange of user generated content. Social media can make small business aim to get across to larger network of customers. Customers interact with brands through social media which implies that a good social media presence can command their interest 2 . Social media marketing refers to the process of gaining websites traffic or attention through social media sites (Trattner et al, 2013) 3 . The aim of social media marketing is to reach out to millions of people all over the world that are constantly interacting on the social media websites, securing peoples attentions through such media is more impactful in advertisement than the traditional system of TV or print media adverstisement. The methodology is to bring about a content that catches attention and could also move viewers to share with the social networks. The message being spread resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company it originated from (Schivinski et al 2013) 4 . Consumers are better convinced about a product by words of mouth or recommendations by trusted friends; social media gives this leverage to companies. Unlike the traditional system of advertisement, where every advert placement has to be paid, with social media, an advert exposure can circulate through the media for months producing multiple effects yet at no extral cost to advertiser. Online advertising also gives opportunities for business to have their products exposed to clients or customers of other business clients or customers of other business, some of which may be competitors. Online marketing also allows firms to test their popularity and relative acceptance by customers. Online community like Glass door enable employees to place evaluations of their companies (Deis, et al 2010) 5 . Top Social Media Network The following are top social media networks that can be used for advertising: Facebook Mark Zuckerberg with the assistance of college roommates founded facebook on 4 th Feb., 2004 at Harvard University. It started as online communication among few American universities to a site that is now open to anyone above 13 years of age. The input that can be made on facebook is more comprehensive than twitter. There is no limit to the length of words that can be accommodated pictures, music and videos can also be uploaded. Like twitter, friend requests can be sent to other registered members. Member are allowed to form groups which can be open that is communication of groups members can be viewed by any one on the platform 1 Kaplan A.M & Haenlein Michael (2010). “Users of the World Unite! The challenges and Opportunities of Social Media”. Business Horizons 53 (1). P.61 2 WORD STREAM. www.worldstream/social-media-marketing 3 Trattner, C & Kappe, F (2013). Socail Stream Marketing on Facebook: A case study. Internal Jobs of Social and Humanistic Computing (IJSHC) 2 (1/2). 4 Schivinski, Bruno & pabouiski D (2013). The Impact of Brand Communications on Brand Equity Dimensions and Brand Purchase Intention Through Facebook. Working Paper, Gdale University of Technology, Faculty of Management and Economics 4(4): 2-23 5 Deis, M.H & Kyle Hensel (2010). Using Social Media to Increase Advertising and Improve marketing.