International Journal of Software Engineering & Applications (IJSEA), Vol.4, No.5, September 2013 DOI : 10.5121/ijsea.2013.4502 15 SOCIO-DEMOGRAPHIC DIFFERENCES IN THE PERCEPTIONS OF LEARNING MANAGEMENT SYSTEM (LMS) DESIGN Yee Mei Lim 1 , Aladdin Ayesh 2 and Keh Niang Chee 3 1 Faculty of Applied Sciences and Computing, Tunku Abdul Rahman University College 2 Faculty of Technology, De Montfort University 3 Faculty of Applied Sciences and Computing, Tunku Abdul Rahman University College ABSTRACT Learner centred design (LCD) focuses on creating an e-learning system that can fulfil individual needs through personalization, nevertheless there are still many technical challenges. Besides, losing balanced focus on both of the learners and the instructors does not help to create a successful e-learning system. User-centred design helps to improve the usability of a system as it integrates requirements and user interface designs based on users’ needs. The findings of this research prove that even the users are provided with the same LMS, not everyone has the same perceptions or tolerance levels of the seven design factors that may cause frustrations to the users, and not everyone has the same satisfaction level of navigation experience and interface design. It is important for the LMS developers to understand that the variations between roles, genders, experiences and ages exist and should not be ignored when designing the system. KEYWORDS Learning Management System, Socio-demographics Differences, User-centred Design, User Interface Design, User Satisfactions 1. INTRODUCTION Many universities have employed e-learning into their educational programs, it is important to design a usable system for these institutes to sustain their e-learning environment. Having a strategic planning and implementation, and the right technological, governmental and institutional supports is vital for the successful implementation of e-learning system [1–4]. Besides, a research by [5] proved that some other factors are also deemed important to the e-learning users, which include program content, Web page accessibility, learners’ participation and involvement, website security and support, interactive environment, instructor competency, and presentation and design. Their research discovered that none of their participants consider program content, Web page accessibility, participation and involvement, and presentation and design are not important. Therefore we agree that a successful e-learning system must at least to be designed with good and adequate program content, which is presented well and can be accessed easily, and to allow high user participation and involvement in the virtual learning environment. However, as argued by [6], different learners may have different learning needs, and different users may have different requirements on how the program content should be displayed, therefore user-centered design plays an important role in determining the success of e-learning.