Abstract The term ‘New Media’ has become the most prominent component in the fast growing world. It provides a framework where people across the world can communicate, exchange messages, share knowledge, and interact with each other regardless of the distance. The nature of new media as a means of communication has also lead to a place where people interact to share knowledge and thereby learning process takes place. When we look at it from the institution perspective, new media has done an immense job by helping the academicians as well as students in their learning as well as knowledge gaining level. The principal objective of the study is to fnd out the role of new media on learning culture among students between the age group of 18 to 20. The research methodology intended for this study is quantitative method. The quantitative method of research would enable for a wider scope to collect the opinion and feedback from the target audience i.e. students between the age group of 18 to 20. The questionnaire will be distributed to 50 students and 50 teachers to gain the result. With the objective to analyse the impact of new media on students basically from their study and learning perspective, the paper aims at collecting the statistics of the same. At the same time this paper also revolves around the teacher-student learning process through which paper is able to fnd out the impact of new media on both students as well as teachers in their teaching-learning process. Keywords: New Media, Learning Culture, Students, Formal Education Effect & Impact of New Media on Learning Culture Among Students between the Age Group of 18-20 Deekshitha Prashanth* * Lecturer, Nitte Institute of Communciation, Nitte University, Mangalore, Karnataka, India. Email: deekshitha@nitte.edu.in Article can be accessed online at http://www.publishingindia.com Introducton Social media tools have become common in the educational learning process by gaining a high level of acceptance. The importance can be seen by observing such tools in traditional learning process too. Social media tools permit people to exchange, share a piece of information, videos, photos, or share knowledge and dissimilate complex messages in an easy and understandable manner. Use of social media tools in teaching-learning process is like a free fow of communication between the author and the active users. I would call such users as learners, who are active and learn through social media tools. Use of social media tools in a traditional learning process has a strong effect on the learners. Social Media Tools The social media has gained popularity ever since its origin. It has contributed to different streams of learning and exchanging knowledge and information. The tools act as a forum to communicate between the educators and learners. They not only help in conveying complex messages but also reaching all levels of learners. Social media tools could be identifed as the tools which facilitate the easy and free fow of complex messages between the tutors and learners. Learning Culture To understand the learning culture in the Internet era, it is better to have a glance at the traditional learning culture. When we talk about learning culture from the traditional perspective lets go around 5-6 years back. How learning