Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=ujia20 Journal of Interactive Advertising ISSN: (Print) 1525-2019 (Online) Journal homepage: http://www.tandfonline.com/loi/ujia20 The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel Emory S. Daniel Jr., Elizabeth C. Crawford Jackson & David K. Westerman To cite this article: Emory S. Daniel Jr., Elizabeth C. Crawford Jackson & David K. Westerman (2018) The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel, Journal of Interactive Advertising, 18:2, 96-109, DOI: 10.1080/15252019.2018.1488637 To link to this article: https://doi.org/10.1080/15252019.2018.1488637 Accepted author version posted online: 20 Jun 2018. Published online: 18 Oct 2018. Submit your article to this journal Article views: 394 View Crossmark data