Labuan Bajo: A Quality Tourist Destination in Indonesia? An Exploratory Study on Tourists Perspectives Luh Yusni Wiarti Bali Tourism Institute, Tourism Destination Programme, PO. BOX 2 Nusa Dua Bali 80363, Indonesia, E-mail : yusni168@gmail.com Dewa Ayu Made Lily Dianasari Bali Tourism Institute, Tourism Management Programme, PO. BOX 2 Nusa Dua Bali 80363, Indonesia, E-mail : lily_dianasari@yahoo.com Ida Bagus Putra Negarayana Bali Tourism Institute, Tourism Management Programme, PO. BOX 2 Nusa Dua Bali 80363, Indonesia, E-mail: negarayana@gmail.com Anom Hery Suasapha Bali Tourism Institute, Tourism Destination Programme, PO. BOX 2 Nusa Dua Bali 80363, Indonesia, E-mail : anom_hs@yahoo.com Abstract The aim of the research is to determine tourist perception about the quality of Labuan Bajo as a priority tourist destination in Indonesia using six (6) variables of the successful destination as the indicators. 200 Questionnaires were distributed purposively to tourists in Labuan Bajo, the city center of East Nusa Tenggara Province, in Flores Island, Indonesia. Data collected were analyzed using Confirmatory Factor Analysis. The results showed that domestic tourists valued the destination quality of Labuan Bajo from the uniqueness of the attraction (0.812), the quality of accessible information service (0.811), good infrastructure quality (0.887), the quality of local human resource’s expertise in handling tourists (0.866), the price conformity of the transportation (0.831), and the image of Labuan Bajo as a safe destination (0.856). Foreign tourists perceived the quality of Labuan Bajo are based on: the originality of attraction (0.850), accessible quality to the port (0.827), good infrastructure quality (0.827), quality of human resources to handle the Guests (0.893), the price conformity of the transportation (0.851), and the image of Labuan Bajo as a safe destination (0.846). Keywords Tourist Perception, Destination, Quality Destination, Labuan Bajo