World Applied Sciences Journal 34 (5): 553-560, 2016 ISSN 1818-4952 © IDOSI Publications, 2016 DOI: 10.5829/idosi.wasj.2016.34.5.15692 Corresponding Author: Muhammad Zulhusni Syahmi Zakaria, School Of Government, Universiti Utara Malaysia, 06010 Sintok, Kedah, Malaysia. Tel: +60145050665. 553 The Effects of Tqm Practices on Organizational Culture: A New Movement Abd Rahim Romle, Ana HayatiSalleh, Muhammad Zulhusni Syahmi Zakaria, Siti NurAin Zakinuddin, Mohd Shahrul Hazwan Zolkepli and Rozlan Daud SchoolofGovernment, Universiti Utara Malaysia, 06010 Sintok, Kedah, Malaysia Abstract: In order for companies to survive and grow in the future, it is essential for them to deliver high quality goods and services. This study aims to investigate the relationship between Total Quality Management (TQM) and the moderating variable organizational culture (OC).In the relevant literature, many theories have emphasized the necessity to establish the fit between organizations and intended strategies as the first and key success factor.Hence, this article examine on the relationship between TQM and organization culture. As we known, TQM is a comprehensive and structured approach for organizational management that seeks for the quality of products and services improvement through ongoing refinements in response to continuous feedback. TQM can be applied to any type of organization; it originated in the manufacturing sector and adapted in almost every type of organization imaginable, including schools, highway maintenance, hotel management and more. Therefore, it is strongly suggested that supportive OC should be developed for any planning strategy. Key words: Organizational culture Strategy implementation Total quality management INTRODUCTION Quality management has become a global issue due Intensifying global competition and demand for and service) attempt to implement quality management better quality by customers has caused more intense [6, 7]. Increasingly, the strategic importance of quality and challenging to the companies. Many companies are is recognized in such a way that quality management is trying very hard not only to satisfy their customer’s no longer considered as an operational issue [8]. needs but also possibility to exceed them. It is Organizations attempt to align their strategy with quality important for one organization that could be public or concerns and objectives in order to attain sustained private sector or it has produced neither product nor competitive advantage [9, 10]. services to the customer. This can only be achieved Under the pressure of globalization, liberalization, through cost reduction, improvement in product technological advances and knowledgeable and performance, increased customer satisfaction and a sophisticated customers, all types of organizations are constant effort towards world class organizations [1-3]. forced in order for them to grow and survive, to develop Quality is considered as an effective strategic their innovative and competitive strategies [11-13]. technique in order to improve the productivity of an Therefore, organizations need to have the ability to organization [4]. Service quality is a multi-dimensional strategically adapt to the changing environment and construct and it is perceived as the attributes of service critical customers' demands [14, 15]. delivery system, which pertains on the level of the The experience of unsuccessful organizational satisfaction of the customer as well as the connections strategy implementation worldwide was not surprising as among the different entities of the service system which reported by [16] that 70 to 90% of organizations describe the service encounter [5]. experienced failure organizational strategic implementation to the organizations (private and public, manufacturing