International Journal of Engineering Research and Advanced Technology (IJERAT) E-ISSN : 2454-6135 DOI: 10.31695/IJERAT.2019.3374 Volume.5, Issue 2 February -2019 www.ijerat.com Page 13 DOI : 10.31695/IJERAT.2019.3374 Co - Working Space Design Preferences Factors at Surabaya User of Indonesia Drestanti Inggar Kartika 1 Purwanita Setijanti 2 Dewi Septanti 3 Department of Architecture Faculty of Architecture, Design, and Planning, Institut Teknologi Sepuluh Nopember Surabaya, Jawa Timur Indonesia _______________________________________________________________________________________ ABSTRACT Co-working space has grown rapidly throughout the world over the past 10 years. At present the co-working space is increasingly favored given the informal creative industry is increasingly developing. Creative industry players tend to like dynamics and flexibility. Co-Working Space is an ideal place for Start-Ups that are growing in Indonesia. In Surabaya, the annual growth of the rental office demand index is superior among other cities. The purpose of this study will be to identify factors that influence the preferences of user co-working space in Surabaya. The research strategy used is the correlational method, which aims to determine the correlation between the design preferences of user co-working space and variables "lifestyle/lifestyle of the creative industry. The results of this study indicate that the factors that influence the user preference design co-working space are demographic variables (age, gender), Phycycographic (motivation), income, profession, and user domicile. And the results of the study show that lifestyle users influence the design preferences of the chosen co-working space. Key Words: Co-working space, Design preferences, Surabaya. _______________________________________________________________________________________________ 1. INTRODUCTION The development of new businesses in urban areas has made the job hunted by the community no longer limited to formal offices. The development of Start-Ups in Indonesia has made the demand for Co-Working Space increasing (indotimes.co.id, 2017). At present the co-working space is increasingly favored given the informal creative industry is increasingly developing. These creative industry players tend to like dynamics and flexibility. The growth of Start-Ups in Indonesia has made the co-working space an ideal place for them to develop their businesses and collaborate together. Along with the advancement of the era, the essence of the office has developed. The office that was once a stand-alone building with consideration of location, but now the office is only a complete room with facilities and is charged a rental fee. Location is not the most important factor in the election to occupy the rental office, but there are several other factors considered by the company in determining decision making in occupying an office (Higgins, 2000 and Sing, 2004). Western countries as the origin of computers and the internet gave rise to the trend of co-working space at the beginning of 2000. The concept was a workplace (coworking), where people could network and collaborate with each other, but still gave every individual the opportunity to work on their own project. Indonesia, which has long been known as a culture of mutual cooperation, soon contracted this trend from 2012. According to data compiled by the Indonesian Co-working Association and Kinetic Lab, in the last three years, the number of co-working spaces in Indonesia grew 410%. As of July 2017, there are 123 co- working spaces in 25 locations throughout Indonesia, most in Jakarta (38 spaces) and Bandung (19 spaces), (Koran-sindo, 2017). Many developers do not understand and recognize the company and demand for office space, so this has two things: incompatibility between office tenants and available office space (Guy & Harris, 1997). This resulted in the behavior of the tenants to change offices by not extending the lease or not choosing to rent the office. Tenants have the behavior to choose to move to other newer offices and offer more complete features and better quality at affordable prices.