Oleksandr STROKAL, Candidate of Philological Sciences (Ph. D.), Assistant Professor at the Department of Ukrainian Language and Applied Linguistics, Taras Shevchenko National University in Kyiv bul. Shevchenka, 14, Kyiv, 01033, Ukraine OLEKSII DOVHIY: HIGHNESS OF SIMPLICITY OF EARTH The article highlights the peculiarities of the verbalization of the conceptual sign «real world, pragmatism, routine, simplicity» of the concept of the EARTH in the Oleksii Dovhiy's poetic texts. The term «concept» is considered and its understanding as a form of representation of knowledge in human consciousness is given. It is stated that in the artistic text the peculiarities of the worldview of the lyrical hero are represented in the concepts, assessments and actions, which are expressed by the corresponding linguistic constructions. The main characteristics of the conceptual view of the world of Oleksii Dovhiy's lyrical hero are described. The ideological significance of communication with the native land, the house, memory for poet's lyrical hero is proved and the linguistic representation of the above representations is presented. It was investigated that one of the main features of the concept of the EARTH is the real world, pragmatism, and the commonplace in Oleksii Dovhiy's poetic language, verbalized by lexemes the land, the settlement, not the height, the commonplace, the earth, the bottom, and a number of tokens to denote the attributes and realities typical of this spatial tier. Key words: concept, earth, conceptual view of the world, lyrical hero. Олександр СТРОКАЛЬ, кандидат філологічних наук, асистент кафедри української мови та прикладної лінгвістики, Київський національний університет імені Тараса Шевченка ОЛЕКСІЙ ДОВГИЙ: ВИСОКІСТЬ ЗЕМНОЇ ПРОСТОТИ