[Sharma et. al., Vol.5 (Iss.4): April, 2017] ISSN- 2350-0530(O), ISSN- 2394-3629(P) ICV (Index Copernicus Value) 2015: 71.21 IF: 4.321 (CosmosImpactFactor), 2.532 (I2OR) InfoBase Index IBI Factor 3.86 Http://www.granthaalayah.com ©International Journal of Research - GRANTHAALAYAH [143] Management PRADHAN MANTRI JAN DHAN YOJANA (PMJDY) - A CONCEPTUAL STUDY Neha Sharma *1 , Dr. Ruchi Goyal 2 *1 Research Scholar, JECRC University, Jaipur, Rajasthan, India 2 Associate Professor, JECRC University, Jaipur, Rajasthan, India DOI: https://doi.org/10.5281/zenodo.569988 Abstract A successful development is marked with the establishment of a stable and useful financial system for the entire population. Indian government implemented many initiatives since independence for financial inclusion and recently launched Pradhan Mantri Jan-Dhan Yojana (PMJDY) to overcome the loopholes of previous initiatives. PMJDY is major financial plan with the objective of covering all households in the country with banking facilities along with inbuilt insurance coverage. With this background, the study has been conducted and tries to find out the success rate of inclusion process in rural areas of Jaipur district. For the purpose of the study, both primary data and secondary data have been collected. Correlation (r) test is used to find out the relationship between the socio economic backgrounds and the financial inclusion process. Findings show that Income, financial information from various channels and awareness of PMJDY are influential factors leading to inclusion. Nearness to banks increases the likelihood of inclusion. Keywords: Financial Inclusion; PMJDY; Financial Institutions; Banks; Bank Account. Cite This Article: Neha Sharma, and Dr. Ruchi Goyal. (2017). “PRADHAN MANTRI JAN DHAN YOJANA (PMJDY) - A CONCEPTUAL STUDY.” International Journal of Research - Granthaalayah, 5(4), 143-152. https://doi.org/10.5281/zenodo.569988. 1. Introduction Among economists, the general consensus is that financial development acts as a promoter in the overall economic growth and development. Moreover, empirical research demonstrates that development of a strong, sound financial system contributes to economic growth. As a result, most developing countries are promoting financial inclusion as a policy goal, especially for those who are ignored by formal sector institutions. In India, financial inclusion has always been a priority, since 1969, when banks were nationalized, the strategy for addressing the banking needs of the poor has been biased toward