A.N. Proto et al. (Eds.): Adv. Dynamic Modeling of Economic & Social Systems, SCI 448, pp. 91–107. springerlink.com © Springer-Verlag Berlin Heidelberg 2013 Towards a Human Consistent Analysis of Innovativeness via Linguistic Data Summaries and Their Protoforms Janusz Kacprzyk 1,2 , Slawomir Zadrożny 1 , and Tadeusz Baczko 3 1 Systems Research Institute, Polish Academy of Sciences ul. Newelska 6, 01-447 Warsaw, Poland {kacprzyk,zadrozny}@ibspan.waw.pl 2 Warsaw School of Information Technology ul. Newelska 6, 01-447 Warsaw, Poland 3 Institute Institute of Economics, Polish Academy of Sciences Pl. Defilad 1, 00-901 Warsaw, Poland tbaczko@inepan.waw.pl Abstract. We present the application of linguistic data summaries exemplified by, for a personnel database, “most employees are young and well paid” (with some degree of truth) for a human consistent verbalization of data analysis and data mining results in the context of the assessment and evaluation of innovativeness of companies. We present the linguistic summaries in the perspective of Zadeh’s pro- toforms (prototypical forms), and their derivation as an interactive process through a fuzzy querying interface. We show that a relevant class of linguistic summaries that may be of use for our purposes can be obtained by using association rules mining. We show some results of linguistic summaries for innovativeness assess- ment and evaluation of SME (small to medium) companies in Poland taking into account both quantitative and qualitative attributes. 1 Introduction In the present, highly competitive world one of key issues that determine the standing and prosperity of a country is innovativeness of companies, branches, in- dustries, etc. All over the world governments put much emphasis on innovations and try to devise a national innovation system, as well as corresponding systems for the monitoring, evaluation and supporting of innovativeness and innovations. In this paper, which is an extension of our former paper (Baczko, Kacprzyk and Zadrożny, 2010), we are concerned with innovativeness at the national level in the perspective of, for instance, (Archibugi, Howells and Michie, 1999), many pa- pers in (Llerena and Matt, 2004), (Malerba and Brusoni 2007) or (Malerba and Cantner, 2007) but taking into account some specifics of Poland – cf. Baczko (2007a; 2007b; 2008; 2009a). For a similar perspective and solutions in the