IJMSS Vol.03 Issue-02, (February, 2015) ISSN: 2321-1784 Impact Factor- 3.25 A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories International Journal in Management and Social Science http://www.ijmr.net.in email id- irjmss@gmail.com Page 83 A FACTOR ANALYTIC APPROACH ONLINE SHOPPING BEHAVIOR IN ENGINEERING STUDENTS Dr.Shiney Chib, Professor & Research Head, Datta Meghe Institute of Management Studies,Nagpur. Krunal Parekh, Assistant Professor, Datta Meghe Institute of Management Studies,Nagpur. Ruhita Joge, Student, Datta Meghe Institute of Management Studies,Nagpur. ABSTRACT The rapid growth of Internet and E-commerce use has triggered off many changes in our life. It has brought promised change, challenges and even bright future, not only to consumers but also to companies, suppliers and middlemen. But still there are still many “ifs” and “buts”, that we find people whispering relating to its potentiality, impact and implications on business and social lives. This paper is an empirical study to know the factors that influence the online purchase behavior. A sample of 180 respondents was drawn from various Management Colleges, in Nagpur city. The major objective of the study was to find out respondents’ preferences and overall opinion on Online Buying. The research tool used was a structured questionnaire. The results of the study revealed that online shopping experience, its features and benefits significantly affect online shopping of young students, and at the same time the perceived risk in terms of quality of products, privacy, security, money and product guarantee/warrantee discourages the students to shop online. Keywords: Internet, E-commerce, Online Shopping, Consumer Behaviour Introduction Today the rapid growth of Internet and E-commerce has triggered off many changes in our life. This has brought promised change, challenges and even bright future, not only to consumers but also to companies, suppliers and middlemen. There are still many “ifs” and “buts” that we find people are whispering relating to its potentiality, impact and implications on business and social lives of all. The advent of internet is one of the major breakthroughs in the field of IT in 1995, not many of us could guess or correctly perceive the power and potentiality of it. Seen as just a source of information, it grew merely as an extension of our library but very soon it captured uses relating to communication that took a very faster, economical and personalized one. Though many among us regarded it as expensive and perceived it to be restricted mainly to commercial applications, with the birth of faster processors, better browsers, easy to use graphical interfaces and fall in the prices of its acquisition and use, it rapidly reached the fingertips of common men of Indian economy.