European Journal of Innovation Management How rumors and preannouncements foster curiosity toward products Maria Sääksjärvi, Tripat Gill, Erik Jan Hultink, Article information: To cite this document: Maria Sääksjärvi, Tripat Gill, Erik Jan Hultink, (2017) "How rumors and preannouncements foster curiosity toward products", European Journal of Innovation Management, Vol. 20 Issue: 3, pp.350-371, https://doi.org/10.1108/EJIM-03-2016-0037 Permanent link to this document: https://doi.org/10.1108/EJIM-03-2016-0037 Downloaded on: 02 August 2017, At: 11:36 (PT) References: this document contains references to 47 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 90 times since 2017* Users who downloaded this article also downloaded: (2017),"Openness and innovation performance: An empirical analysis of openness determinants and performance mediators", European Journal of Innovation Management, Vol. 20 Iss 3 pp. 463-492 <a href="https://doi.org/10.1108/EJIM-06-2016-0061">https://doi.org/10.1108/EJIM-06-2016-0061</a> (2017),"Science-industry R&amp;D cooperation effects on firm’s appropriation strategy: The case of Argentine biopharma", European Journal of Innovation Management, Vol. 20 Iss 3 pp. 372-391 <a href="https://doi.org/10.1108/EJIM-07-2015-0058">https://doi.org/10.1108/EJIM-07-2015-0058</a> Access to this document was granted through an Emerald subscription provided by Token: Eprint s: HV4BMG8TNMGTIPZWJAFC: For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/ authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download. Downloaded by Dr Maria Saaksjarvi At 11:36 02 August 2017 (PT)