Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=gcmc20 Consumption Markets & Culture ISSN: 1025-3866 (Print) 1477-223X (Online) Journal homepage: https://www.tandfonline.com/loi/gcmc20 Recognition in India’s new service professions: gym trainers and coffee baristas Michiel Baas & Julien Cayla To cite this article: Michiel Baas & Julien Cayla (2019): Recognition in India’s new service professions: gym trainers and coffee baristas, Consumption Markets & Culture, DOI: 10.1080/10253866.2019.1586678 To link to this article: https://doi.org/10.1080/10253866.2019.1586678 Published online: 21 Mar 2019. Submit your article to this journal View Crossmark data