Humor in Advertising: Its Implications on Consumer’s Buying Behavior | i Humor in Advertising: Its Implications on Consumers’ Buying Behavior A Research Proposal Presented to the Faculty of the Senior High School University of Saint Louis Tuguegarao City, Cagayan In Partial Fulfillment of the Requirements for the Course SENIOR HIGH SCHOOL By Batalla, Rozel Anne D. Binuluan, Audrei Caesar E. Constantino, Jade Ann L. Gayagoy, Thea Joy U. Guzman, Chervyn Mae G. Pascua, Micah P. April 2019