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Asian Journal of
Social Science () –
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Exploring the Role of Taste in Middle-Class
Household Practices
Implications for Sustainable Food Consumption in Metro Manila
and Bangalore
Marlyne Sahakian*
University of Geneva
Czarina Saloma
Ateneo de Manila University
Sunayana Ganguly
Azim Premji University
Abstract
Food consumption patterns and practices are undergoing changes in the mega-cities of
South and Southeast Asia. Based on a qualitative, comparative case study, this article
examines food consumption practices among middle-class households in Bangalore
and Metro Manila. We demonstrate how taste preferences, shaped by and shaping
food consumption practices, directly relate to increases in meat consumption, food
packaging and household food waste—all areas of environmental significance. Taste
preferences, which evolved over time, are explained through three inter-related dimen-
sions: (a) the competencies involved in preparing food or eating out; (b) the material
dimension of consumption, or products available in sites of food consumption; and (c)
the different meanings attached to what makes for a tasty meal. The differences and
similarities in food consumption practices between each research site provide insights
* This work was supported by the Swiss Network for International Studies, coordinated by
Suren Erkman, Shalini Randeria, and Marlyne Sahakian, and supported by the Institute of
Philippine Culture of Ateneo de Manila University, as part of the research project: “(Un)Sus-
tainable Food Consumption Dynamics in South/Southeast Asia: Changing Patterns, Practices
and Policies among ‘New Consumers’ in India and the Philippines”. We also thank our fellow
researchers, especially Malavika Bengala, Ma. Christine Camata, Laura Burger Chakraborty,
Marie Abigail Favis, Loïc Leray and Lorraine Mangaser.