Interview
Do big data and data mining influence our identities? Interview with
Jacob Johanssen
J. Johanssen
a
, L. Poenaru
b,
*
a
Communication and Media Research Institute (CAMRI), University of Westminster, Westminster, UK
b
Centre me ´dical de Peillonnex, Cheˆne-Bourg, Switzerland
Jacob Johanssen is a Senior Lecturer in the Communication and
Media Research Institute (CAMRI), University of Westminster, UK.
His research includes digital media audiences, psychoanalysis and
the media, affect theory, psychosocial studies, critical theory, and
digital culture. Johanssen is also the author of the book
‘‘Psychoanalysis and Digital Culture: Audiences, Social Media,
and Big Data’’ (Johanssen, 2019), that is intriguing for various
reasons which will be further elaborated on in this interview.
Liviu Poenaru: Few psychoanalysts come to mind who are
interested in the effects of the digital environment. Most of the
studies in this realm explore the way the individual engages with
media, the way we project ourselves on the web; the issue is
generally addressed in terms of unconscious drives expressed
online. Internal factors, linked to early experiences, are notable in
this perspective. The bi-directionality of the effects related to the
human-machine interaction, internal and external world, is still
widely ignored, as well as the interaction between internal and
external factors. So, you are one of the few scholars to address this
dichotomy—and these are the reasons you are important for In
Analysis—arguing that digital media fundamentally shape our
subjectivities on affective and unconscious levels. Before you give
us more details about your views on digital culture, how do you
understand this gap?
Jacob Johanssen: I think this is a very interesting observation
and I would agree with it. Before answering your question, I need
to emphasize that I am not a psychoanalyst myself, so I did not
undergo clinical training, but a media scholar who draws on
psychoanalysis. I am very interested in what clinicians make of
our digital environment and digital technologies. As you say, there
are academics who study those phenomena by drawing on
psychoanalysis and there are clinicians who are also interested in
them. Those two fields should perhaps be in more dialogue than
they are at present. Looking at the clinical side, those accounts
often tend to discuss data from the consulting room and how
patients for example bring fantasies, experiences, or thoughts in
relation to digital media to the psychoanalytic session. Those are
then discussed in relation to the wider problems or crises the
patient may present. So it is more a question of how the patient
may bring something already inherently unconscious to their
media use, in a way how established patterns of relating are
unconsciously transferred to the online realm for example. I think
this is a very valid angle and we may display particular
behavioural patterns online that are linked to early childhood
experiences for example. In a way, this perspective shows the
foundations of the psychoanalytic paradigm, namely the rela-
tionship between past experiences, symptoms and present ways
of being that may be conflictual or distressing for the individual
and show themselves in a variety of situations. Yet, at the same
time, we live in an age where we cannot really make a clear
distinction between the offline and the online anymore. How we
relate to media is of a far more symbiotic nature than previous
generations did for example. In that sense, I think we need to keep
in mind that media themselves affect our unconscious, its very
structure, as well as our desires and fantasies. The clinical
community could acknowledge this a bit more at times perhaps.
This perspective is more advanced by some academics who draw
on psychoanalytic theory. Another debate within clinical circles
concerns the very status of psychoanalytic practice in relation to
the digital, so if analysts should text their patients, have sessions
on Skype, and so on. This perspective is perhaps more open too
such views, without necessarily developing them much theoreti-
cally. So there is a question of eroding or blurring boundaries
between the patient and the analyst, between time in and outside
of the consulting room. Those questions are also relevant beyond
psychoanalysis because they concern societies as a whole and
how work time and free time have become so blurred for many
individuals.
Another way of thinking about the gap is that perhaps there is
also a lack of knowledge for some in the profession of how digital
media work, how social media track user data, how algorithms
work, etc. and more dialogue between media studies, academic
psychoanalysis and clinical psychoanalysis can help here. I do not
want to sound too critical; I also think there is a problem in how
closed off academic psychoanalysis often is, more interested in
theory rather than entering into a dialogue with the clinical sphere.
Having said all that, there are some really fantastic books by
clinicians who explore digital media in relation to the consulting
room and wider social questions. I am thinking here of Aaron
Balick’s (2014) ‘‘The Psychodynamics of Social Networking’’,
Alessandra Lemma’s (2017) ‘‘The Digital Age on the Couch’’ and
In Analysis xxx (2018) xxx–xxx
* Corresponding author.
E-mail addresses: J.Johanssen@westminster.ac.uk (J. Johanssen),
liviu.poenaru@gmail.com (L. Poenaru).
G Model
INAN-112; No. of Pages 5
Please cite this article in press as: Johanssen, J., & Poenaru, L. Do big data and data mining influence our identities? Interview with Jacob
Johanssen. In Analysis (2019), https://doi.org/10.1016/j.inan.2019.03.003
Available online at
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https://doi.org/10.1016/j.inan.2019.03.003
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2019 Association In Analysis. Published by Elsevier Masson SAS. All rights reserved.
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