Nisha Singh et al., International Journal of Research in Engineering, IT and Social Sciences, ISSN 2250-0588, Impact Factor: 6.565, Volume 09 Issue 03, March 2019, Page 50-59 http://indusedu.org Page 50 This work is licensed under a Creative Commons Attribution 4.0 International License Factors Influencing Online Buying Behavior among Women Customers Nisha Singh 1 , Dr. Ririka Moolchandani 2 , and Dr. Archana Bhatia 3 (Asst. Prof., DAV Centenary College, Faridabad, Haryana, India) (Asst. Prof., Bhagwant University, Ajmer, Rajsthan, India) (Associate Prof., DAV Centenary College, Dept. of Commerce, Faridabad, Haryana, India) Abstract: Purpose – The objective of the research study is to identify the different factors influencing online buying behavior among women customers. The primary data is collected with the help of a structured questionnaire from a sample of four hundred women customers from two cities of Haryana state of India. This study focuses on exploring the factors explaining the online buying behavior among women customer. Design/methodology/approach –The primary data is collected from the selected women respondents using judgmental sampling method. The questionnaire comprised of fifty-one statements related to different aspects of online shopping behavior. These statements were identified with the help of literature review and discussion with online shopping industry executives. The different latent factors are identified using EFA method applied on the primary responses received against the fifty-one statements of online shopping behavior and varimax orthogonal rotation is used using principal component analysis (PCA) method. Findings –The results of the EFA provided the eight factors indicating the different aspects of the online shopping behavior of the women customers. The naming of these latent extracted factors is decides as Perceived Services, Perceived Ease of Use, Perceived Usefulness, Intension to Purchase, Perceived Expectation, Perceived Expected and Actual, Service Gap and Repurchase Intension Originality/value –This paper studies the factors of online shopping behavior of women customers. From a theoretical point of view, not many empirical studies have been conducted to study the factors of online shopping with perspective of women Keywords: Online shopping behavior, women customers. I. INTRODUCTION There are millions of people online any time and they all are a potential consumer for the online market place in which women customers plays a vital role. Today’s generation is very frequently adopting electronic channels for their daily needs by shop products and services online. Recent years have shown a growing interest of customers in e-shopping. The globalization of competition and development of information technology have enhanced customer awareness and created a situation where people prefer shopping online rather than migrating shopping as it provides quality products as well as saves time. (Khushboo Makwana et. al,. 2014). Women shopping pattern: Women are most powerful consumers in the world as they control almost 80 percent of the household spending. And no longer can the women’s spending powers and influence be neglected. The role of women in the society and their effects has changed. Any business or the businessmen cannot ignore the role of a women customer as a girl and as a mother similarly a women cannot approach as a mother and vise a versa. (ideasmarket.com/2014/01/understanding women through consumer behaviour.html). Purchases are emotionally significant and communication is an important tool throughout the buying decision. In buying decision for the family women’s influence is very much high and they works as a great influencers. And when it comes to individual buying, no doubt women are the sole decision makers for the purchasing the goods or services. (S.Tamilarasi and R.Angayarkanni, 2016). In this context, the aim of this research is to study the factors influencing online buying behavior among women customers. The study captures the data of women of NCR region in the context of their online shopping habits, behaviour, their likes and dislikes for online shopping to analyze the influencing factor for online shopping. II. LITERATURE REVIEW Online shopping Online shopping now days is catching among women in India as a new trend of shopping also called as digital shopping. People of India are more concerned about time and energy saving, without going out people wants to know about latest fashion and lifestyle. Online shopping give them a platform for being updated (Deepti Kshirsagar 2015). online shopping provides convenience factors like-delivery of product at home, effortless and time saving way for Shop, flexibility to buy anything from anywhere without thinking about time. Buy 24*7 (Richa. D, 2015)