International Journal for Research in Engineering Application & Management (IJREAM) ISSN : 2454-9150 Vol-04, Issue-12, Mar 2019 608 | IJREAMV04I1248185 DOI : 10.18231/2454-9150.2019.0194 © 2019, IJREAM All Rights Reserved. Promotion of Culinary Tourism as a Destination Attraction of Mongolia * Md. Tariqul Islam, # Aswajit Boro *,# B.Sc in Airlines Tourism and Hospitality management, School of Hotel Management and Tourism, Lovely Professional University, Phagwara, Punjab, India. * tariqulislamtonmoy812@gmail.com, # aswajitboro@gmail.com Abstract - Mongolia is a country of grand excellence. In spite of the fact that it is a landlocked nation yet this nation has been honored with numerous tourism assets. One of the most extraordinary and intriguing things of this country is its food. Mongolia has extremely real and heavenly dishes. Mongolia has an extremely potential degree to advance its culinary the tourism industry through those dishes. That will likewise gain foreign currency which will help as far as developing the country's economy. Despite the fact that Mongolia has exceptionally bona fide food however the culinary the travel industry of this nation has not grown up yet because of some deficient. In this paper we have talked about the scope and potentiality of the culinary the tourism industry of Mongolia just as we have examined about some marketing strategies to advance Mongolian culinary tourism. At long last, we have attempted to demonstrate a SWOT analysis of Mongolia's culinary tourism. Keywords: Tourism, Culinary Tourism, SWOT Analysis, Mongolia I. INTRODUCTION As indicated by the Ontario Culinary Tourism Alliance (OCTA), culinary the tourism industry alludes to "any tourism industry involvement in which one finds out about, acknowledges, as well as expends food and beverages that mirrors the nearby, territorial, or national cooking, legacy, culture, custom or culinary procedures". The idea proposes individuals seek after an important food or beverages involvement by building up a superior comprehension and additionally expending nearby sustenance or drink with the quintessence of culture in them. It is viewed as direct social experience and it is over the vacation destination list. Mongolia is country which is having very exceptional food items but due to lack of proper promotional strategies it cannot show it’s potentiality in the tourism sector. The tourism industry in Mongolia was very restricted by the Socialist Government, however has been growing after the 1990 Democratic Revolution in Mongolia in the wake of the breakdown of the USSR and the Revolutions of 1989. Mongolia is an exceptional and moderately unexplored travel goal that offers an extraordinary blend of grand regular highlights, a wide assortment of immaculate scenes, roaming way of life and culture. Travel associations in Mongolia go back to 50 years prior, yet the private part based the travel industry is scarcely twenty years of age.. Mongolia takes a functioning part in United Nations World Tourism Organization, of which it is a part party. To support remote interest in the travel industry, the Government of Mongolia offers uncommon expense exception measuring up to up to 10 percent of the complete venture whenever offered for development of high- appraised inns and vacationer edifices. Licenses for the travel industry business were annulled and administration given by visit administrators to ostracize guests is presently absolved from VAT. Measures and guidelines are to a great extent non-prohibitive, with no confounded layers of administration issuing consent and practicing control. A clear case of the effective change of the legitimate structure is the dynamic increment of the quantity of guests – the number achieving 450,000 out of 2010 - tripling the 2000 gauge. With one of the world's most reduced populace densities, the limitlessness of the Mongolian-Manchurian meadow, desert, just as the various mountains, waterways and lakes offer a lot of experience. Despite the fact that hiking is winding up increasingly normal, travel outside Ulanbataar is for the most part organized by visit administrator organizations. In January 2013, the Ministry of Culture, Sport and Tourism of Mongolia affirmed official trademark for Mongolia's travel industry called "Go Nomadic, Experience Mongolia" which, it accepts, will appropriately position help support the travel industry in Mongolia. Be that as it may, following a year the Ministry supplanted the official trademark to new "Mongolia - Nomadic by Nature. Though Mongolia has very authentic food to attract the tourist but it is being underrated due to the promotional strategies. In this paper we have tried to discuss about the cuisine of Mongolia, its scope and the marketing strategies to establish culinary tourism as a destination attractions of Mongolia. II. OBJECTIVES OF THE STUDY:  To discuss about the Tourism of Mongolia.