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ARTICLE
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PERSPECTIVE
Use of social media for job search and application:
a perspective from the job seekers in Bangladesh
Md. Al-Amin
1
, Shohel Md. Nafi
2
, Md Al Amin
3
This paper explores the impacts of social networking sites on job aspirants in Bangladesh in terms of job search and application as
well as the different perspectives from the job seekers’ point of views. Using a mixed method approach, this cross-sectional study
collected basically primary data through questionnaire survey and In-depth Interview with the stakeholders. Data obtained from the
sources showed that the prevalence of using social media for job search is high among Bangladeshi job seekers and they are mostly
using Facebook (84.2%) and LinkedIn (9.8%) for it. Many applied (77.0%) for jobs getting the advertisement from social media and
only 70.8 % of them get contacted by the employers. Of the interacted candidates, 46.8% were offered the job and only 21.6% of them
joined at their desired job. The study identified that there were many reasons why candidates were leaning away from joining at the
jobs and not much get interested in social media use for the purpose of job search. Though there were found a bunch of constructive
advantages of using social media for job searching like; cost reduction (94.6%), fair playground for all (49.5%), easy way (70.7%),
user-friendly (55.2%), fewer formalities (35.9%), and direct response and flexibility (39.8%) etc., there were also found some
challenges for it; insecurity (22.8%), fake recruitment (38.6%), deception (21.7%), unsecured or betrayed (29.7%) and hiring for a short
time (11.4%) are mentionable. However, if the trust, credibility, and authenticity in whole recruitment processes and eradication of
fake advertisements, security threats and betraying behaviors –could be identified and addressed, social media will be a powerful
catalyst for job search and application –which will definitely lead to a proper, effective and efficient recruitment gateway in
Bangladesh.
INTRODUCTION
Social media or social networking sites are regarded as vital sites on the
internet. They offer broad methods of communication and individual
networking systems by giving more opportunities to job seekers for
networking. Besides, social networking sites are considered an
important medium for human resources professionals for job advertising
and getting information about job seekers in effectively and efficiently
(Nikolaou, 2014). In the age of the information, everyone uses social
networking sites as a common and the most important platform for
online communication where people can share personal information and
develop a professional contact.
There are many social networking sites available for communication
but we basically focus on the most popular social networking sites like
Facebook and LinkedIn, Twitter, Instagram, etc.. Most of the fresh
graduate and job seekers in Bangladesh find their job advertisement on
Facebook and LinkedIn and other popular social networking sites.
Today, job seekers of Bangladesh spend maximum time on Facebook
and LinkedIn for finding their expected job rather than newspapers.
There are a variety of reasons for using social networking sites for job
searching purpose by the Jobseekers of Bangladesh like Social
Networking sites are easy to use, Jobseekers get many job
advertisements on a single platform, Jobseekers can save money as they
do not need to purchase any printed newspapers.
Nowadays, employers are posting their job advertisements in their
social networking sites and some other third parties posting the job
advertisements of different organizations in their own social media
pages or groups intentionally to make the advertisement open for all.
Furthermore, the job seekers are also scrolling their social networking
sites for having job advertisements within an easy, accessible and
inexpensive way. In fact, there are found some positive and negative
externalities and impact on using these social media for job search.
Thus, the study is important for the uniqueness of the aims and of the
significance in the broad array of the job seekers and job markets thus
the stakeholders could get a proper channel and information about the
context to make their decisions.
The main purpose of this research was to find out how does social
networking sites impacts the job seekers of Bangladesh. We also tried to
find out what extent of Job seekers of Bangladesh is searching for their
desired jobs through Facebook and LinkedIn and other social
networking sites. The research also explains the relation between the use
of social networking sites and the change in the behavior of Job seekers
of Bangladesh.
PERSPECTIVE 55(281), May 1, 2019
DISCOVERY
ISSN
2278–5469
EISSN
2278–5450
1
Department of Management Information Systems, Noakhali Science and
Technology University (NSTU), Noakhali-3814, Bangladesh;
2
Department of
Tourism and Hospitality Management, Noakhali Science and Technology
University, Noakhali-3814, Bangladesh;
3
Department of Public Administration,
University of Dhaka, Dhaka-1000, Bangladesh
Corresponding Author:
Md Al Amin; Address: FF#7, Prince Tower, 135/A, Elephant Road, New Market,
Dhaka-1205; Contact number: +8801821475770; Email:
mohiuddinkhanalamin@yahoo.com