International Journal of Linguistics, Literature and Translation (IJLLT) ISSN: 2617-0299 www.ijllt.org 111 Impact of Visual media in Children’s Literature: A Paradigm of Cognitive/Psycho- linguistic approach Dr. Veena Vijaya Faculty of Language Studies, Arab Open University, Riyadh, Saudi Arabia Corresponding Author: Dr.Veena Vijaya, E-mail: drveena@arabou.edu.sa ARTICLE INFO ABSTRACT Received: October 07, 2018 Accepted: October 20, 2018 Published: November 30, 2018 Volume: 1 Issue: 4 DOI: 10.32996/ijllt.2018.1.4.16 Throughout centuries, children’s books have influenced the identity creation of children in various levels, in the form of fairy tales, folk tales, picture books, Disney cartoons, and movies. Modern child spends more time with interactive learning/visual aids than with traditional pedagogical means which mainly consist of printed texts. Majority of their learning and leisure activities include focus on picture books, flash cards or several interactive pedagogical structures like interactive boards, pop-up books, animated movies etc. Receptive skills in children can be enhanced in their developmental stage in this way. It aids their psychological development and language acquisition skills along with socio-cultural aspects. Adults also relive their childhood days while engaging themselves with children and children’s books carrying the roles of facilitator, caretaker, parent or educator. This paper discusses the impact that visual media has imparted in the field of children’s literature and how it helps in the cognitive and psycho- linguistic development of children. Visual media has gained greater importance in recent years and has incredibly affected the contemporary modern world. It has made a tremendous influence in the field of literature, specifically in children’s literature. I postulate that children’s literature lays the foundation of shared intergenerational, national and international culture, a barometer of beliefs and anxieties about children and childhood, and a body of literature with its own genres, classic texts and avant-garde experiments. KEYWORDS Visual media, children’s literature, cognitive, psycholinguistic approach, picturebook, childhood INTRODUCTION Visual media generally refers to several domains like Television, movies, panting, photography etc. However, a close analysis of the term gives the idea related to the sensory perceptions like vision and hearing. In this modern context, visual media has a great impact in the field of children’s literature. It affects the cognitive and psycho- linguistic development of children. Visual media has gained greater importance in recent years and has incredibly affected the contemporary modern world. It has made a tremendous influence in the field of literature, specifically in children’s literature. Visual media infiltrates into every culture and affects it deeply. It has a major role in molding or shaping public opinion, thereby empowering the society and its people. In the contemporary world, visual media has given way to mixed media. They act as strong symbols or signs signifying a particular culture, age, philosophy or way of life. It is also important to think as what should be displayed or made visible for the society, is also socially and culturally appropriate. Visual media in children’s literature needs careful attention as the expected audience is young children, who develop into better individuals in future. Hence, the visual display should be the most acceptable and appropriate form that could be prescribed to them. In the modern world, parental or adult authority cannot completely control the entrance of children to visual media. Hence, it is a complicated process and raises several concerns regarding the appropriateness and entertaining purpose of the visual elements presented for the child. LITERATURE REVIEW Picture books represent a unique visual and art literary form that engages children in learning with pleasure. They form an initial threshold in children’s world of literature. Our society is populated with visual images such as logos, emblems, etc through which adults and children make sense of the world. Readers may find several ways in which the book for children is spelled : picture book, picture-book or