European Project Management Journal, Volume 7, Issue 1, December 2017 Corresponding author. Email: benedictamade@yahoo.com 24 ISSN 2560-4961(online) © 2017 YUPMA www.spmjournal.rs THE IMPACT OF SOCIAL MEDIA IN ACHIEVING EFFECTIVE COMMUNICATION IN CONSTRUCTION PROJECT DELIVERY Benedict Amade Federal University of Technology, Owerri, Nigeria Abstract: The role of social media in recent times has been interesting and captivating to the extent that they are seen as some sort of disruptive technologies that are altering the basic foundations of most firms. It is against this backdrop that thisstudy sought to investigate the impact of social media in achieving effective communication in construction project delivery in Owerri, Nigeria. Using a simple random sampling technique, responses from 221 site based professionals representing 74% of the respondents were analyzed using inferential statistics via the means of Partial Least Squares (PLS) modeling technique. Results indicate that the use of Face book, Blogs and RSS feeds, Instant messaging, Tweeter and YouTube positively affects effective communication in construction project delivery in Owerri. The study recommends amongst others that the professionals within the built environment industry should make more effort in deploying of ICTs and specifically social media tools in communicating all their project management information and deliverables on line real time. Key words: Communication, Construction project delivery, Owerri, Partial least squares, Project, Project management, Social media 1. INTRODUCTION Digital technologies have radically transformed the ways projects are delivered of recent (White, Stasis &Lindkvist, 2016). The evolution of project management as opined by White et al. (2016) is closely associated with the developments in systems engineering, modern management theory, and the evolution of computers. Nowadays, cloud computing, mobile hardware devices and other integrated software are increasingly being used for storage, retrieval, automated search, as well as for prototyping and simulating functions. This technologies according to White et al.(2016) are being adopted in project-based industries and their subsequent deployment is breaking the mould of established approaches to project management by enabling a more rapid and agile forms of organizing in project management. Effective communication plays an importance role in the success of a project. According to Remidez and Jones (2012), studies abound on projects where it was found that projects that spanned organizational boundaries, as well as a good communication between project managers and sponsors are a necessary condition for effective communication across project team boundaries. They further stated that “successful project managers communicated in ways that promoted good relationships and conveyed project status information while adapting the communication style to the project’s characteristics and organizational context” (p.34). According to Turan and Sahin (2012), wikis, blogs, tagging, podcasts and other social business networking websites such as Facebook, Twitter, Flickr, YouTube and the rest have radically altered most user interactions on the web from a static, one- directional, consumption process to a more dynamic, multi-directional and participatory process. According to APM (2014), social media is usually adjudged as a major external platform consisting of such tools as Facebook, Twitter and LinkedIn. However, a handful of internal social platforms exist within organizations which are specifically tailored to suit some projects. They further stated that, social media