DESIGNA2018 - PROCEEDINGS - EXPANDING ID:CO.LAB SKILLS FROM PRODUCTS AND SERVICES TO TERRITORIES: 419 EXPANDING ID:CO.LAB SKILLS FROM PRODUCTS AND SERVICES TO TERRITORIES: STRATEGICALLY DESIGNING A SUSTAINABLE ORGANIZATION IN SCHIST VILLAGES ID 540 Ana Margarida Ferreira IADE, Universidade Europeia, UNIDCOM/IADE Teresa Fortalezas IADE, Universidade Europeia This paper presents new research developed in ID:Co.Lab, within the framework of the Master’s in Design Management, its main objective being the design of a Sustainable Organization to respond to the needs of the Beira Interior communities, namely from the Schist Villages. The project aimed to be culturally integrated, environmentally responsible, socially inclusive and economically supported through new distinctive local products and services. The proposed business model had the Figueira Memory Project as its starting point, materialized in a co-designed backpack supported mostly by ethnographic research (Sambade & Ferreira, 2017), and based on the sustainable development premises (United Nations, 2015), current understanding of innovation and social entrepreneurship (Papanek, 1984; Fuad- Luke, 2009; Margolin, 2014; Manzini, 2015) was developed with a set of validated design and marketing tools (Bhamra & Lofthouse, 2008; Bernarda et al, 2016; Bernarda et al, 2017; Pinheiro et al, 2017). The modelled organization envisioned, above all, an efficient use of local resources and a better social return on the cultural, natural, technological and human capital of the region largely dynamized, at present, by tourism. Keywords Design Management, Social Entrepreneurship, Tourism, Sustainable Development, Schist Villages