In Handbook of Service Science, Volume 2. Eds.: Paul P. Maglio, Cheryl A. Kieliszewski, James C. Spohrer, Kelly Lyons, Yuriko Sawatani, and Lia Patricio. Publisher: Springer. 2019. Toward the Service Science of Education a Oleg V. Pavlov Worcester Polytechnic Institute, 100 Institute Road, Worcester, MA 01609 USA Frank Hoy Worcester Polytechnic Institute, 100 Institute Road, Worcester, MA 01609 USA Abstract This article applies the service science framework to higher education. To understand the reasons behind the success and failure of academic programs, we build on the previous literature that suggests that education is a service delivered by universities, which are viewed as complex systems. We contribute to the service science theory by introducing a methodological tool called the Service Science Canvas, which incorporates elements and principles common to all service systems. The Service Science Canvas is a convenient tool for identifying components of academic programs. This article reviews educational programs in entrepreneurship, and, as a case study, it examines an entrepreneurship program at a technological university in the United States. Introduction Increased market competitiveness and globalization requires universities to be entrepreneurial and innovative in all their activities (Christensen and Eyring 2011). For example, in their efforts to reduce cost and recruit non-traditional students, universities have been experimenting with online and competency-based education. In order to teach students skills that would allow them to be innovative and able to work in teams on unstructured tasks, universities have been introducing entrepreneurship concepts even in non-management courses (Murphy 2011; Barile et al. 2012; Fetters et al 2010; Welsh 2014; Graham 2014). In the near future, as automation reduces job security (Brynjolfsson and McAfee 2014) a We thank the Coleman Foundation for its support of the Faculty Entrepreneurship Fellows program at Worcester Polytechnic Institute. This project started as a discussion among Coleman Fellows on the relationship between innovation and entrepreneurship education. Early versions of this article were presented at the INFORMS Annual Meeting, Philadelphia, PA, November 4, 2015, and EDULEARN17: 9th International Conference on Education and New Learning Technologies, Barcelona, Spain. July 3-5, 2017.