VOLUME NO. 2 (2011), ISSUE NO. 10 (OCTOBER) ISSN 0976-2183 I I N N T T E E R R N N A A T T I I O O N N A A L L J J O O U U R R N N A A L L O O F F R R E E S S E E A A R R C C H H I I N N C C O O M M M M E E R R C C E E A A N N D D M M A A N N A A G G E E M M E E N N T T A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, ProQuest, U.S.A., The American Economic Association’s electronic bibliography, EconLit, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A. Circulated all over the world & Google has verified that scholars of more than Hundred & Five countries/territories are visiting our journal on regular basis. Ground Floor, Building No. 1041-C-1, Devi Bhawan Bazar, JAGADHRI – 135 003, Yamunanagar, Haryana, INDIA www.ijrcm.org.in CONTENTS ONTENTS ONTENTS ONTENTS Sr. No. TITLE & NAME OF THE AUTHOR (S) Page No. 1. INTERNATIONALIZATION STRATEGIES FOLLOWED BY THREE MEXICAN PIONEER COMPANIES GRUPO MODELO, GRUPO BIMBO AND CEMEX: ISSUES AND CHALLENGES JOSE G. VARGAS-HERNANDEZ & MOHAMMAD REZA NORUZI 1 2. DELIVERY OF EFFICIENT AND EFFECTIVE PRIMARY EDUCATION AND HEALTHCARE SERVICES BY LOCAL GOVERNMENTS OF OYO STATE IN NIGERIA DR. SAMIHAH KHALIL @ HALIM & DR. SALIHU, ABDULWAHEED ADELABU 8 3. THE FOUNDATIONS OF RELATIONSHIP MARKETING SYED HABIB ANWAR PASHA, IMRANUL ISLAM SABBIR & SYED OHIDUR RAHMAN 13 4. EMPLOYEES RETENTION STRATEGIES: A STUDY OF SELECTED ORGANIZED RETAILER IN LUCKNOW CITY, UTTAR PRADESH PRIYA & DR. VIKRAM BISEN 21 5. COSTING EMPLOYEE TURNOVER BASED ON EMPLOYEE PERFORMANCE LEVEL - A STUDY ON FIVE STAR HOTELS IN BANGALORE PRASANNAKUMAR.J.P & DR. SHAJI THOMAS 30 6. ORGANISED RURAL RETAILING IN INDIA THROUGH ‘RPSO’ (RURAL PROCUREMENT AND SUPPLY OUTLET) MODEL DR. N. RAMANJANEYALU & DR. M. S. SUBHAS 41 7. SIX SIGMA - ORIENTAL INDIAN MANAGEMENT CONCEPTS: MODERN JAPANESE INDUSTRIAL QUALITY CONTROL STANDARD – (AN INQUIRY THROUGH HISTORICAL & PHILOSOPHICAL PERSPECTIVE) DR. S. P. RATH, DR. BISWAJIT DAS, ARCHANA CHAUDHARY & PRIYA PUTHAN 46 8. A STUDY ON IMPULSIVE BUYING BEHAVIOUR AND SATISFACTION TOWARDS RETAIL OUTLET IN BIG BAZAAR COIMBATORE A. PUGHAZHENDI & DR. D. SUDHARANI RAVINDRAN 51 9. A STUDY ON BRAND PERCEPTION OF FMCG GOODS DR. S. JEEVANANDA 55 10. ENVIRONMENTAL MANAGEMENT ACCOUNTING PRACTICES IN SELECT ISO 14001 COMPANIES IN INDIA DR. HEENA SUNIL OZA & DR. MINAL CHIRAG PATEL 59 11. ORGANIZED RETAILING IN SMALLER CITIES - THE NEXT MOVE DR. C. S. DALVI & SAYALI PATASKAR 64 12. MANAGERIAL CREATIVITY AND WORK MOTIVATION OF SECONDARY SCHOOL TRIBAL TEACHERS IN RELATION TO THEIR OCCUPATIONAL SELF EFFICACY DR PRAKASH CHANDRA JENA 67 13. ENHANCING BRAND VALUE THROUGH CSR DR. SARITA BAHL 72 14. FACTORS EFFECTING PURCHASE DECISION OF BRANDED SPORTS ACCESSORIES WITH SPECIAL REFERENCE TO REEBOK DR. PREETI MK. SHARMA & RUBINA PATHAN 79 15. ADVERTISING AND CONSUMER BUYING BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO NESTLE LTD. DR. NAVEEN KUMAR, DR. VIJAY KUMAR GANGAL & KIRTI SINGH 83 16. FACTORS INFLUENCING CAREER CHOICE AMONG ADOLESCENTS ZARINE IMMANUEL & DR. KALYANI KENNETH 88 17. DIVERGENCES BETWEEN INDIAN ACCOUNTING STANDARDS (ASS) AND INTERNATIONAL FINANCIAL REPORTING STANDARDS (IFRSS) DR. ATUL VORA & AJEET KUMAR SAHOO 92 18. A CRITICAL STUDY OF CONSUMER PREFERENCES TOWARDS ORGANIZED RETAIL IN JAIPUR DR. SUSMIT JAIN 99 19. A STUDY ON ATTITUDE OF WOMEN TOWARDS FITNESS CENTRE IN RAMANATHAPURAM, TAMILNADU DR. A. MARTIN DAVID, R. KALYAN KUMAR & G. DHARAKESWARI 116 20. FACTORS AFFECTING EQUITY INVESTORS’ BEHAVIOR DIVYANG J JOSHI, AGA KHUSHBOO & RAHI DESAI 120 21. CELEBRITY ENDORSEMENT: A STUDY OF INDIAN FMCG SECTOR SUNILDRO L.S. AKOIJAM 127 22. STOCK MARKET BEHAVIOUR: EVIDENCE FROM ASIAN STOCK MARKETS DR. SANJEET SHARMA 131 23. FINANCIAL INCLUSION - THE QUESTION UNANSWERED SMITA RAO & VAISHALI RAHATE 136 24. SIGNIFICANCE OF FLEXIBLE WORK TIMING IN WORK-LIFE BALANCE PREETHI VIJAIMADHAVAN & DR. D. VENKATRAMA RAJU 142 25. QUALITY OF LIFE OF FEMALE PROFESSIONALS: A COMPARATIVE STUDY OF MALE VS. FEMALE PRATIBHA BARIK 148 REQUEST FOR FEEDBACK 152