88 | PART B. SOCIAL SCIENCES AND HUM ANITIES INTERNATIONAL JOURNAL of ACADEM IC RESEARCH Vol. 5. No. 4. July, 2013 K.F. Kucuktopuzlu, M. Cakir. The Kazakhstan in the process of integration into the global economy and cultural factors of creating brand awareness. International Journal of Academic Research Part B; 2013; 5(4), 88-92. DOI: 10.7813/2075-4124.2013/5-4/B.12 THE KAZAKHSTAN IN THE PROCESS OF INTEGRATION INTO THE GLOBAL ECONOMY AND CULTURAL FACTORS OF CREATING BRAND AWARENESS K. Faik Kucuktopuzlu, Musa Cakir H. Ahmet Yesevi International Turkish-Kazakh University (KAZAKISHTAN) E-mails: ktopuzlu@akdeniz.edu.tr, musacakir73@hotmail.com DOI: 10.7813/2075-4124.2013/5-4/B.12 ABSTRACT In recent years, economy of Kazakhstan consistently continues to grow of 10% every year providing significant progress in economic development.Short-term development goals are highly important, but the realization of sustainable development targets that will last for many years is most important. Towards this goal Kazakhstan will be able to take place among 50 competitive countries by further integrating with strong enterprise structure, competitive environment and vitality created by global brands in domestic market in the world economy. Key words: Global Economy, Kazakhstan, Brand Awareness, Cultural Factors 1. INTRODUCTION The world community is composed of around 200 politically independent nations. One of the biggest problems of the world economy is unregulated economic growth. As a result, the differentiation between countries is performed according to the level of social economic development.On the other hand, the degree of economic and political influence of these countries may vary on the process of global integration. The second half of the XX century is commemorated as difficult times for developing countries in the form of adaptation to "The New World Economic Arrangement” based in the Bretton Woods conference in the U.S. in 1944. Globalization and the process of integration into the world economy inevitably accelerated in 1989 after the subjecting to disintegration of the Soviet Union. The Central Asian countries which declared their independence undergone quite difficult times in order to achieve political stability after the collapse of the eastern block, which was considered as “one of the biggest geopolitical earthquakes of 20th the century”. This challenge has been related to factor of absent tradition of independent state rather than geographical and economic position.The efforts of the transition from "Centrally planned economic system" to "market economy" of these countries that received their shares more than the negativity of such socio-economic structures has been supported by Western countries and international financial institutions (Reznikova, 1997). Social change in Central Asian countries in accordance with the economic and social structure reflected on the expectations of consumed goods and services. The way to create customer satisfaction and awareness in accordance with regular customer needs and expectations necessitates the development of goods and services.It is much easier to compete with competitors for company, which created brand awareness in the market. Because holding stable old customer in the company and keeping the acquisition of goods and services of satisfied customer is much easier than making other potential new customers to purchase goods and services of the company. Especially in those countries, where an adequate level of economic stability and competitive conditions are not formed yet brand awareness has become much more important for enterprises for reasons of persistence, domination in the sector, competitiveness and desirability. 2. THE COLLAPSE OF THE USSR AND REGIONAL INTEGRATION IN THE CIS Since the first years of the establishment of Commonwealth of Independent States (CIS), it was helping in strengthening the political structure and sovereignty of the member statesand in selection of their own economic and social models.Besides slowing down the process of disintegration of the union, the mechanism that allows to establish a large number of trade and economic connections of members have been made at the first stage of beginning of CIS. However, the development of integration processes in the CIS began to adversely affect the efforts to become fully independent in terms of economic and political factors of national states. The most important barriers to integrated processes stemmed from justified fear and worries about restriction of independence of the member states by cooperation and integration. Thus, the vast majority of decisions could not be implemented. Signed on 24 September 1993 for goods and services, capital and labor "Common Market" which was the formation of "Treaty of Economic Union" in the CIS countries, including 15 April 1994, signed by the "Free Trade