Ano 5 (2019), nº 3, 1215-1229 THE SPECTACLE OF LIFE IN ASSISTED HUMAN REPRODUCTION: A SHORT ESSAY 1 Marcos Catalan * Carla Froener ** Abstract: Set in the Spectacle thought by Debord, this essay was born at the crossroads identified by the connection of two di- mensions of knowledge: the assisted human reproduction and the Consumer Society. It has as hypothesis the colonization of a space historically thought as something private, by the Econ- omy, as well as, the disrespect of a lot of important juridical du- ties. The article touches some important aspects linked to con- temporary family’s structure and practices, the postpone of parenthood project, the promises of happiness made in the sce- narios of assisted human reproduction and the existence of risks that, although, usually not informed, fill such social contexts. Critical perspective and bibliographic analysis were chosen as method. The research concludes that is necessary to respect fun- damental rights, especially, life and health, the best interests of the child and the protection of the consumers. Keywords: Consumption. Law fragmentation. Human assisted reproduction. 1 This paper was produced during the project Consumer protection adrift: an attempt to measure the state of the art, in the jusconsumerist protection, in the Brazilian Superior Court of Justice [407142/2018-5] financed with resources of the National Council for Scientific and Technological Development – CNPq. * PhD summa cum laude (Faculdade de Direito do Largo de São Francisco, Universidade de São Paulo). Permanent Profesor at Universidade LaSalle, Brasil. ** Master (Universidade LaSalle, Brasil). TSD researcher.