90 ANIMATION-ENTERTAINMENT SERVICE VALUE IN THE HUN- GARIAN WELLNESS HOTELS ANIMÁCIÓS SZOLGÁLTATÁSI ÉRTÉKEK A MAGYARORSZÁGI WELLNESS SZÁLLODÁKBAN Márton Magyar 1 e-mail: magyar.marton@ppk.elte.hu Abstract Animation-entertainment, programs, fun, summer. Typically these words enter one’s mind, if you do not make a connection even to the films of Disney or Pixar Studio, or to informatics. While before you could take part in hotel animation mostly in abroad, in these last two decades this family- friendly, sport and recreational service is spread also in Hungary, in the frames of complex activities (Szabó 2011). The author’s independent sur- veys since 2002 have observed the Hungarian hotel animation supply (N 2002 = 20; N 2004 = 35; N 2007 = 77; N 2014 = 134). There is a spectacular growth, to more than sixfold in numbers of units related to the basis year. There is a national specificity by the hotels’ service profile (N wellness = 67, 35%) and location is mainly related to ‘water regions’ (N Balaton = 48, 36%; N North-Hungary = 20, 15%) (Szabó et al. 2010). In this study the portfolio of animation-en- tertainment programs by health hotels is illustrated. Those programs which brings experience to demand (N = 945) have favourable effects to- wards quality of life. Keywords: animation/entertainment, hotel, service, water-related pro- grams, wellness 1 Assistant Lecturer, Institute of Health Promotion and Sport Sciences, Eötvös Loránd University, Budapest, Hungary