Journal of Retailing 83 (4, 2007) 371–373 Editorial Passing the Baton, Journal of Retailing 2001–2007 It seems hard to believe that more than 6 years ago, we took over the editorship of Journal of Retailing. We offi- cially started processing all manuscripts on March 1, 2001, and turned over all remaining manuscripts to Jim Brown and Rajiv Dant on March 1, 2007. They started handling new manuscripts on September 1, 2006, which means this is the last issue under our editorship. We have thoroughly enjoyed the experience of serving as editors of the oldest marketing journal, which started in 1925. It was a pleasure interacting with the authors of the 1,000 or so new manuscripts and the hundreds of revisions that we processed during our term. We would not have been able to handle such a daunting task without the help of three very efficient Managing Editors, Giao Nguyan, Morgan Wolters, and Britt Hackmann; assistance from our publisher Elsevier and Sammye Haigh in particular; support from Babson Col- lege and New York University, especially the guidance and support from Sam Craig at NYU; and the hard work of our incredibly competent Editorial Review Board (ERB) and ad hoc reviewers. Reviewers and associate editors With Elsevier’s sponsorship, we established an Outstand- ing Reviewer Award to recognize the contributions of our reviewers. Table 1 lists the outstanding reviewers that have been recognized each year. We have strived to maintain a quick turnaround of approximately 30 days and normally made publication decisions after two rounds of reviews. Maintaining such turnaround speed involved a far-reaching effort from our outstanding reviewers, including both the ERB and ad hoc reviewers. Their high-quality reviews have helped maintain Journal of Retailing as one of the top mar- keting journals. We also have benefited from the invaluable assistance of two associate editors for marketing science, James Hess (University of Houston) and Praveen Kopalle (Dartmouth College). Table 1 Journal of Retailing—Elsevier best reviewers, 2003–2007 2007: Paul Farris, University of Virginia Shankar Ganesan, University of Arizona Mary Gilly, University of California—Irvine Jean Johnson, Washington State University Tammy Mangleburg, Florida Atlantic University Rob Palmatier, University of Washington Kristy Reynolds, University of Alabama 2006: William Bearden, University of South Carolina Rajiv Dant, University of South Florida Jan Heide, University of Wisconsin Wagner Kamakura, Duke University Francis Mulhern, Northwestern University Glenn Voss, North Carolina State University Larry Compeau, Clarkson University Mary Jo Bitner, Arizona State University Gregory Gundlach, University of North Florida Raj Sethuraman, Southern Methodist University Robert Peterson, University of Texas 2005: David Bell, University of Pennsylvania Terry Bristol, Arizona State University James Brown, West Virginia University Charles Ingene, University of Mississippi V. Kumar, University of Connecticut Jagdip Singh, Case Western University Barton Weitz, University of Florida James Hess, University of Houston 2004: Michael Brady, Florida State University Ruth N. Bolton, Arizona State Univeristy Mark Parry, University of Houston Brian T. Ratchford, University of Maryland Steven P. Brown, University of Houston Barry Babin, University of Southern Mississippi Patrick Kaufmann, Boston University 2003: Kusum Ailawadi, Dartmouth College Mark I. Alpert, University of Texas Julie Baker, University of Texas at Arlington Ronald Goodstein, Georgetown University Michael Hui, Chinese University of Hong Kong Praveen Kopalle, Dartmouth College A. Parasuraman, University of Miami Joel Steckel, New York University 0022-4359/$ – see front matter © 2007 New York University. Published by Elsevier Inc. All rights reserved. doi:10.1016/j.jretai.2007.09.001