© 2017. Md. Amanat Ullah & Md. Mustafizur Rahman. This is a research/review paper, distributed under the terms of the Creative
Commons Attribution-Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/), permitting all non-
commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
Management Perceptions on Factors Influencing Behavioral
Intention of Customers: A Qualitative Study on Nazimgarh
Resorts Bangladesh
By Md. Amanat Ullah & Md. Mustafizur Rahman
European University of Bangladesh
Abstract- Bangladesh is a beautiful country with a lot of scenic tourist attractions in different
locations around the country. As the global demand for tourism is increasing the situation here in
Bangladesh is not different. Different locations of Bangladesh can be attractive both for the
domestic and international tourists. The contribution of the same industry to the world economy
is considerable. Many countries are now depending on this sector for earnings foreign currency
as direct way of economic growth. All the destinations of the country is trying to achieve more
gain by developing this industry. To develop this industry as a whole, a vital consideration
normally goes to the improvement Hotels and Resorts conditions of the country. If the tourists do
not feel safe and comfortable about the place where they visit, then the chances of losing these
tourists appear higher. Hotels and resorts are trying to attract more tourists by adopting
appropriate marketing techniques and strategies.
Keywords: tourism, service quality, behavioral intension.
GJMBR-G Classification: JEL Code: L83
ManagementPerceptionsonFactorsInfluencingBehavioralIntentionofCustomersAQualitativeStudyonNazimgarhResortsBangladesh
Strictly as per the compliance and regulations of:
Global Journal of Management and Business Research: G
Interdisciplinary
Volume 17 Issue 2 Version 1.0 Year 2017
Type: Double Blind Peer Reviewed International Research Journal
Publisher: Global Journals Inc. (USA)
Online ISSN: 2249-4588 & Print ISSN: 0975-5853