International Journal of Academic Information Systems Research (IJAISR) ISSN: 2643-9026 Vol. 3 Issue 6, June – 2019, Pages: 1-7 www.ijeais.org/ijaisr 1 Relationship between e-Learning Strategies and Educational Performance Efficiency in Universities from Senior Management Point of View Samia A. M. Abdalmenem 1 , Samy S. Abu-Naser 2 , Mazen J. Al Shobaki 3 , Youssef M. Abu Amuna 4 1 Department of Management and Financial Business, Al-Quds Open University 2,3,4 Department of Information Technology, Al-Azhar University, Gaza, Palestine 1 Samia_edu@hotmail.com, 2 abunaser@alazhar.edu.ps, 3 mazen.alshobaki@gmail.com, 4 yabuamuna@gmail.com Abstract: The study aimed to identify e-learning strategies and their relationship for increasing the efficiency of educational performance in foreign and Palestinian universities (University of Ottawa, University of Munster, Suez Canal University, Al-Azhar University, Islamic University, Al-Aqsa University). The analytical descriptive approach was used for this purpose, and relying on the questionnaire as a main tool for data collection. The study society is from the senior management, where the number of senior management in the universities in question is 206. The random stratified sample was selected, and the Statistical Program of Social Sciences (SPSS) was used for the analysis. The study found that there is a significant relationship between e-learning strategies and increasing the efficiency of educational performance in universities. The study also showed that senior management in Palestinian universities does not care about providing the appropriate budget for e-learning. The study also showed that senior management in Palestinian universities does not help to adhere to the performance standards set by the university. The study recommended that the senior management of Palestinian universities should provide an e-learning budget and encourage employees to continue using e-learning strategies. It also recommended that senior management should focus on developing measures that would help to increase efficiency of performance. Keyword: Educational Performance, Performance Efficiency, E-Learning Strategies, Universities. 1. INTRODUCTION It can be said that the importance of e-learning is reflected in improving the quality of higher education and its development through the improvement of methods and teaching techniques to cope with the general development of modern international technology, and education is required to search for methods and educational models to meet many challenges. E-learning contributes to the development and development of universities; it has the ability to deliver the content of educational programs, activities and courses online. E- learning strategies vary in order to suit learners' abilities, diversity of goals, and decisions. The strategies used are defined through e-learning, namely how education is provided to learners. E-learning includes the design of different learning strategies that help achieve the objectives. E-learning strategies include a number of procedures; to provide e-learning content that helps learners to achieve educational goals with great skill and professionalism. The increase in the efficiency of educational performance is linked to the ability of universities to employ e-learning to improve the educational and research process, as there are scientific studies that proved that employing e-learning strategies in an effective manner can contribute effectively to the development of the educational process and enhance communication between the parties of the educational process and research. The increasing spread of telecommunications, and the information technology of the variables affecting universities, which reflected their effects on university performance. 2. THEORETICAL FRAMEWORK 2.1 E-learning strategies The process of education is a part and an important component of any institution's progress. This process comes through the effectiveness or impact of individuals and employees in the organization through values and systems that are capable of constantly bringing about organizational change and improving the performance of the organization based on the utilization of expertise. [1] With the spread of modern technologies in the era of technological development, methods and tools have emerged that have helped to raise the efficiency of university education and research. E-learning has become an important part of the educational process. The different strategies of education, support, and adapted in the optimal use in the educational process. (Alkarzon, 2016) defines it as an activity that uses technology with the Internet and facilitates learning and education, and the Internet is easily associated with content on a computer. [2] As Brown & Prak (2014) teaches, eLearning is an approach to learning and developing a range of learning methods using digital technology, which offers opportunities for distribution and enhanced learning.[3] Resenbeg (2007) points out that when talking about e- learning strategies, we must realize that they are originally the result of general education strategies, and stressed that e- learning strategies are one of the forms of education strategies that greatly affect the performance and efficiency of an educational institution. [4]